Not all people want to buy from you. Yes, people have their reasons not to buy from you. And as an internet marketer or online businessman, you have to know the reasons why people don’t want to buy from you. This is important, because once you know their reasons, you can change the way you sell products to them. Here are 5 reasons why people don’t want to buy from you: your price is too high, they are not ready to buy, they doubt your reputation, they don’t want or need your product, your product is not popular enough. And now I’m going to dwell on each of the reasons in more detail.
1. Your price is too high
Generally, people don’t want to buy overpriced product. Why? That’s because people want to get equal or more value from the price that they pay for that product. People don’t want to pay high, and then only get little value from their investment.
Why it matters to you? It means that your pricing strategy will determine your sales. If you price your product right, people will buy it. If you price your product wrong, people will leave it.
2. They are not ready to buy
This is true when people suddenly offered with a product that they should buy today. People usually have clever strategy about when they buy any product. If the timing is right, they will buy. But, when they feel forced to buy that product, people usually choose to leave.
Why it matters to you? It means that preparing your audience is important before you persuade them to buy something. For instance, if you’re an affiliate marketer, you can’t offer your affiliate product to your first time visitors. You need preselling strategy that will help people to make decision slowly without forcing them to buy.
3. They doubt your reputation
When people buy something online, the first thing that they will check before buying is the seller’s reputation. It is true when you have an ecommerce website. People won’t buy your product if you don’t show them your reputation. If you have a new website, you should at least announce your launch date to your audience so that they can trust your business.
Why it matters to you? Reputation is important in online business. Without reputation, your audience won’t trust you and they will tend to avoid buying from you. So, it is important to build reputation in your niche.
4. They don’t want or need your product
People buy something because they either want it or need it. Usually, the reason for buying will revolve around those two aspects. When you offer a product that people don’t want or need, you’re out of sales.
Why it matters to you? It is important to offer your product to the right audience, crowd of people who really want your product. That’s why, in affiliate marketing or internet business in general, you need to market your product to targeted audience. Targeted audience means people that really need or want your product.
5. Your product is not popular enough
People follow trends. They are seeking what’s popular. Popularity is one important aspect that will affect their buying decision. If your product is not popular enough, people may not consider buying from you.
Why it matters to you? It is important to place many testimonials in your sales page. It shows your visitors that there are other people who enjoy buying from you and get good benefits from your product. Testimonials also tell your audience that your product is popular enough.
Those are the reasons why people don’t want to buy from you. Know the reasons, and you’ll be able to come up with the right solution.
This article has been written by Tommy who works for the marketing department of whoishostingthis.com where you can learn more on the different hosting that exist for your business. You can learn more by visiting the site.
