Let’s be honest: reading is boring. Unless you’re seriously into your reading, chances are you will read the paper and if it’s longer than a few paragraphs you’ll skim. It’s ok; most of us do it. So when it comes to making a website – which is designed to entice and persuade – you need to make sure your site contains lots of appealing features – with video being an absolute must. Thanks to YouTube, it’s now seriously easy to put up videos and even make your own, but there are still plenty of sites and companies who rely on a purely text-based layout – which is fine, but it can become quite boring and mundane.
So, here are 5 of the best ways to improve your user’s experience with video.
Product show & tell
If it’s a website that is designed to primarily exist for e-commerce or to persuade users to buy, then making a video displaying what the product is and how it works is essential in today’s ultra-competitive world. Showing the internet just how amazing your product is will only help convince them that they need it in their lives, as well as giving them reassurance that it isn’t just all talk and no action.
Consumers love to feel comfortable that what they’re buying is the right product for them, so placing a video on your site can only be a positive venture.
Reviews
A website should encourage a user to feel happy and, if it is an e-commerce site, entice. By adding a video with several unbiased, real opinions on the product you’re giving the user the chance to see opinions other than your own.
It takes a lot for consumers to let go of their cash nowadays, so some video reviews will go a long way to help the user make their mind up and, with any luck, buy your product.
It’s all about being interactive.
Virtual tour
Say you’re selling kitchen furniture or sofas, surely being able to give the user some seriously cool and extremely helpful 3D images via a virtual tour will appeal to them more than text? Likewise, a holiday website will seriously benefit from a virtual tour video as it will give the consumer a chance to get a feel for the hotel or apartments before they even leave the country.
Pictures and text are useful, but a video with a virtual tour aspect to it is so much better.
Be creative
Just look at bottled-water company Evian; they’ve somehow managed to turn something like water into quite a cool and exciting drink. Their YouTube page – which is obviously full of videos – is as creative as you will find and is undoubtedly one of their finest assets.
Remember, Evian isn’t an internet-based company, but their videos on YouTube are seriously successful and have allowed Evian to branch out into millions of homes across the globe.
This could be your company with the right video and product.
Express yourself
Whether it’s a site to promote your music act or to sell some oranges, giving users an introduction to what you’re all about and what you represent is a great way to get the message over. A video featuring you may not seem like something that will impress, but consumers like to see that there is a passionate person behind the ‘hard-sell’, so by coming across as quite open and genuine you’re likely to secure a few fans.
Plus, it’s a great way for users to enter your website. Call it something of a mission statement. Boost your site’s user experience with video
Many thanks to Ladbrokes Promotions for their contribution to this article!
