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Do you select keywords based only on the amount of monthly searches and if they have anything to do with your niche? Chances are, you’re shooting yourself in the foot because you don’t take into account a very crucial aspect of keyword research. What exactly or most likely does the searcher that uses your keyword want to do? An answer to the question defines whether you hit it or miss it big time. This article addresses the factor of search intent in keyword research. You’ll get to know how to come up with keywords that will actually increase your bottom line. (more…)

The other day I had a chance to check out a brand new SEO tool called Paradox SEO. I should say it’s a really interesting new player on the block. It has tons of metrics and suggestions for your site, but I’d like to highlight only those that really kick butt.

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This article compares Squarespace vs WordPress when it comes to search engine optimization. In case you’re on the fence which way to go from an SEO standpoint, you’re in the right place because you’ll get to know all the pros and cons in the Squarespace vs WordPress situation. If you’re not familiar with Squarespace and WordPress, you may want to check this video from Jake Jorgovan. The video gives a general idea about how Squarespace and WordPress work so that you can make an educated choice between the two. To get to know more about where each of the CMSs stand in terms of SEO, keep on reading. (more…)

I already explained how you can monitor links with the help of LinkAssistant. Taking into account that Google is starting to punish for paid links even more, site owners are more willing to promote their sites with banner ads. Sure thing, you can nofollow a text link for just driving traffic to your site and Google won’t have a problem with that. That said, high-quality banner ads can attract more attention and consequently pass along more traffic to your site. Once you put up your banner ad, you need to make sure that it’s actually up and unchanged without prior notice. You can do that with the help of LinkAssistant. Now, you’ll see how exactly that works. (more…)

Country domains are very crucial for every company that wants to rank its site high enough in country specific search results. Thing is, Google often prioritizes sites that are optimized for local search results. Using a country domain name emphasizes that your company and brand are relevant to that particular location and serious about doing business in the country. This post is going to show what kind of options you have in order to make use of Google’s local bios and outrank your competitors in a specific country’s local search. Before we go any further about actual options, you may want to learn more about country domain benefits. (more…)

One of the crucial things that you need to do for on-page SEO is to use your keyword in the url of your page. WordPress makes it really easy. You just need to make sure that your WordPress uses SEO friendly URLs instead of just a bunch of all sorts of characters that look like a dog’s breakfast. Other than not being cool for SEO (because such urls don’t contain your keyword), it’s also hard to memorize such links. Especially when numbers in those IDs get by a long shot bigger. So, you most def need to change that. (more…)

In our day and age, people take it for granted that you should have a video on your site. Most startups that emerge now have explainer videos on their homepages. Plus many bloggers create all sorts of video tutorials that show either how to work with their products or services. Google really likes pages with different types of content, such as text, imagery and video. Though WordPress made it really easy to add your YouTube videos, you still need to do a thing or two to your video to make sure that it does its best. Since YouTube.com is the most affordable and well-known video platform, you need to know how to optimize videos on this service first and foremost. (more…)

This post explains how to enable the Associated Sites feature for your YouTube.com channel. Back in the day, you could not assign links to external sites from your YouTube videos. Now you can do it with the help of the Associated Website Annotations feature. Though you still can’t assign a link to ANY site, you can set links pointing to your site if you verified ownership for your site. With that in mind, it’s a very powerful tool because now you can just drive users from your YouTube videos (before they jump over to other vids) to your products’ or services’ landing pages. With the right incentive, this approach can work wonders before you know it. (more…)