Bloggers have taken the world by storm over the last few years. Some are now even millionaires and new bloggers are surfacing all the time. They have grown so much as they are such a good tool to have in the marketing world. Businesses use bloggers and influencers most of the time as they can offer something other forms of marketing can’t.
Just like a celebrity, bloggers have a trusted audience, people who trust what they say and take it at face value. It is extremely beneficial when using bloggers to promote your brand and products as they can promote them in a more personal and creative way. Bloggers also are experts in certain niches.
You have bloggers in all areas of the world, business, parenting, fashion, beauty, and books. There is something for every kind of business. There are also localized bloggers who are more influential in certain areas of the world which can help businesses grow in their local demographic or when branching out into new areas.
Blogger outreach is very much the go-to thing now. You are able to promote your brand in a more personalized and conversational way, just as you would with people sharing through word of mouth but on a much bigger scale. By tapping into the blogger’s trusted audience they are influenced in a sense to look at using you as a business or purchasing from you. By including links in their articles you are driving more traffic to your website and exposing your business to more and more people.
By using blogger outreach you will go through 3 different stages, the outreach stage where relevant blogs are sourced to feature your business. Then comes the writing stage, this is where content writers will expertly put together an article to be featured on the blog, and then the final stage is results! Seeing how well it has done and tracking progress.
A lot of them are experts in SEO and perfecting their posts so they are seen by more and more people which is beneficial for them and their brand as a blogger but also beneficial for you as a business as you are reaching out to a wider audience and potentially people you may not have been able to reach on your own platforms. They generally rank well on search engines so they are some of the first to come up when searching for certain things.
You can also look at having bloggers guest post for you where they expertly write an article for your website or vice versa, you can write for their website and get out to a whole new audience with your own voice.
By carefully placing yourself on a few or a lot of different blogs through guest posts, paid advertising, or reviews it can help your business get out to a whole new network of people, give you something you can share with your audience as well, and help your business grow in the new age of bloggers.
