If you are looking for ‘top SEO vendors,’ would you get the very best out there? Let’s face it. That word ‘top’ is pretty subjective. It’s in the interest of every provider to attach that adjective to their brand and have such adjectives leveraged by others. It’s hard to identify the best. It depends. As an example, one firm could do a superb job creating establishing quality links, while another is phenomenal at social media. Both help search optimization. Who wins out, both parties? Perhaps it’s better to focus on some things quality providers have in common. Consider these details during your quest to find the ‘top’ SEO agencies.
Tools
While theory is needed and employed, it needs to be supported by numbers and hard evidence. A number of SEO tools help providers elicit ‘truths’ about momentum and successes. There are a number of tools to track analytics such as incoming traffic, incoming links (and the quality of those links), unique visitors, and so on. No tool set trumps others; proficient providers use a number of tools to facilitate the progress of client campaigns.
Diversity
Great providers don’t place all their clients’ eggs in one basket. They understand marketing is supported through diversity of channels. Therefore, good agencies won’t make campaigns heavily reliant on one aspect of internet marketing, such as search. Rather, the best SEO companies leverage a number of initiatives to ensure clients reach respective markets from a number of channels. Being too reliant on one area limits what can be done to build a brand.
Customer Service
How much do you know about SEO? How much do you want to know? How often would you like to receive contact from your provider? How much contact is too much, disturbing your own workday? Each client will respond differently. That makes customer service a tall task. But the better providers tailor communications around the client. In some cases, communication is necessary; yet, top agencies leverage customer care with a deep emphasis on molding relations to the client’s wishes.
Walking the Talk
The top SEO companies perform great search optimization on their own brands. Survey the online marketing triumphs of providers in question. The brand knows itself and the industry well; the better ones are likely making great progress as far as web exposure and conversions. The search engine marketing space is competitive; an agency may not rank on the first page for the term; yet, the best companies are making progress in some online marketing fashion.
Will Schnieder is the CEO of SEOCompanies.com, a search site for SEO companies, and blogs on search engine optimization, social media, and other online marketing subjects.
