If you’ve already talked to multiple SEOs and you’re totally frustrated at what you heard and got for your money at this point, you’re in the right spot. That’s because you’re about to get to know about the most future-proof and sure-fire way to go about SEO and finally get ranked for your keywords. Other than that, you’ll learn what you can do if you’d like to hire a CMO (chief marketing officer) but don’t really have the budget for that. So here’s my approach in terms of SEO in general …
Tech SEO
First off, I’ll run an SEO audit on your site to detect all tech SEO issues (such as crawling, broken links or pages, and missing attributes) you need to fix first before going any further because failing to do so may jeopardize your upcoming link-building campaign (off-page SEO). I’ll get back to you with a list of issues and quotes for fixing them. Once you approve, I’ll take care of all the tech SEO issues.
On-Page SEO
Having put your tech SEO in order, I’ll also make sure that your on-page SEO is ready. I’ll ensure you use your primary keyword in strategic spots on your target page (landing page). For example, if you want users to land primarily on your homepage, you need to use the primary keyword in the HTML page title, the actual content and the H1 tag on that page.
Off-Page SEO (aka Link-Building)
That done, I will analyze your competitors’ link profiles so that I know what exactly kind of links (from the same domains or just from those with similar SEO metrics) you need to win over your competitors. In a nutshell, I’ll follow in the footsteps of your competitors’ link profiles and do exactly what worked for them. I’m going to be learning from your competitors and piggybacking off them. Showing up high on Google is a work in progress and my strategy is the most sure-fire and future-proof approach out there.
Fast Results
If you need fast results (like in a month or two), SEO is not something that you need to double down on. That’s because SEO is something that can yield results in 3-7 months (depending on the competition for your target keyword). Thing is, you can use PPC (Google Ads) because doing that allows getting fast and considerable results (within 3 months). Aso, if you need fast results, you may want to hire a fractional
Fractional CMO
A fractional CMO is pretty much a professional who has tons of online marketing experience under their belt. Such a professional can help you with all your online marketing needs without hiring a full-blown CMO. What exactly is a Fractional CMO and what can they do for my business?
So now that you know what SEO is all about and what its aspects you need to take into consideration, you can go ahead and figure out how it works on your own … or hire an SEO expert or a fractional CMO to take care of your online business. Doing so will most definitely make sure that you’re not wasting your money by doing something that is not really going to work by any stretch of the imagination.
