The high amount of traffic. Unbelievable increase in sales. Expected revenue. If these are the things you’re looking from your eCommerce store, conversion rate optimization is the technique you should be wary of.
Right from understanding how visitors are interacting with your store to figuring out where they’re falling off the funnel, there’s a lot for you to keep a tab on. However, for all of these tasks to be executed appropriately, you’d need proper data.
And, for data, you’ll have to make use of analytics. In the present scenario, thanks to available tools, amassing required data isn’t a tough task anymore. HumCommerce is one such all-in-one analytic tool that intends to assist you in boosting your conversion rates.
In this one single tool, there’s a lot that you’ll find, such as heat maps, funnel analysis, screen recordings, and much more. Basically, HumCommerce merges traditional analytics with behavioral analytics to offer you the best results.
So, here’s an in-depth review of this tool. Let’s dig in and know more about its tendencies and competences.
What Does HumCommerce Do?
To begin with, HumCommerce works as a general analytics tool but offers something more than Google Analytics does. You can easily integrate it into your WooCommerce (or Magento, Prestashop, X-Cart and other leading e-commerce stores) store to set goals and gain required data seamlessly.
To ensure more flexibility, this tool offers you an opportunity to create your own conversion funnels and set objectives. Another effective feature lets you search keywords right from Google Search Console and execute conversion rate optimization adequately.
And then, it allows you to track behavioral analytics of your customers by creating heat maps, recording sessions, and analyzing forms.
HumCommerce Features in A Nutshell
HumCommerce comprises an extensive range of features, proficient enough in providing you required insights for conversion rate optimization. So, here is an overview of some of them:
Track User Activity
This set of features comprises user actions on forms or web pages, heatmaps, users’ flow, and full recordings of user sessions. You’ll get a chance to see what every visitor is doing on your store in detail. This data will surely help you tweak and edit your site to get more conversions and revenue accordingly.
Track Keywords, A/B Testing & Form Analytics
With these features, you can simply track forms, web pages, and keywords. HumCommerce, after connecting with your webmaster tool, can offer you updates on such keywords that can bring you a higher rank on search engines.
Marketing Reports
While running an eCommerce store, it’s quite important to track trends and their results in the industry. With this tool, you get access to data that can be combined in one report and analyzed accordingly.
Real-time Maps & Visitor Logs
You get an opportunity to keep a tab on your visitor logs and gain insightful data. Where your visitors are accessing your site from, what they’re doing on your site, how long they’re staying, what is it that they’re purchasing, when are they abandoning, and much more can be found from this feature.
Sales Performance by Product Performance & Traffic Sources
For your business to grow adequately, it’s important to know the kind of products that are performing and the source of traffic from where visitors are coming. In this way, knowing what’s working out for you and what’s not would be beneficial for you.
Site Search Insights & Crawling Errors
When it comes to indexing pages, products, and categories of your eCommerce store, you’ll be able to see if there are crawling errors in search engi
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nes. It’s quite important as you get to fix errors instantly. Moreover, you’ll get to know what people are searching for to provide them with an amazing experience.
- Clicking on an outbound link
- Visiting a specific URL/li>
- Downloading a file/li>
- Sending an event/li>
- Scroll
- Click
- Move
- URLs to trigger recordings
- Number of sessions to use
- Sampling rate
- An option to get keystrokes
- An option to clarify minimum session time
How to Setup HumCommerce With WordPress Website?
In the inventory of WordPress, you’ll find a dedicated plugin that makes setting up HumCommerce quite simple. Once you’ve installed and activated this plugin, visit the
HumCommerce area in the dashboard and type in the Site ID that you would have got from the HumCommerce interface.
The best thing about this plugin is that it comes with its own dashboard and allows you to operate everything from there.
What Does HumCommerce Dashboard Do?
Once you’re done with setting up the tracking code of this tool, you’ll get to do almost everything from the dashboard. Following are some of the effective functionalities that you can make use of-
1.General Analytics
First and foremost, you can get your hands on general analytics that you’d have got while using Google Analytics, such as:
Visitors – operating systems, devices, locations, and more
Acquisition – search engines, referrers, social media, etc
Behaviour – site search, exit pages, entry pages, link click along with other features
One of the considerable things that you’ll find here is the detailed visitor log. It syncs with your site recordings and heatmaps automatically. And then, you can even have a look at a detailed visitor profile, showing all the necessary details regarding users’ visits along with their eCommerce activities and lifetime revenue.
Furthermore, it even tracks downloads by default and outbound links. This tracking system is done by default from the day one by HumCommerce.
eCommerce Analytics
Moving forward, HumCommerce, after connecting to your WooCommerce store, also offers a dedicated eCommerce analytics area. Here, you can keep a tab on eCommerce log that allows you to see what exactly is happening at the store.
Right from successful orders to abandoned carts, there are several stats and data that can be found in this specific area. You can even view products and sales data along with an overview of everything else.
Creating Funnels & Goals
While beginning with an eCommerce store, your primary goal would be to get orders and sales, isn’t it? Keeping that in mind, this area on the HumCommerce dashboard allows you to add your goals to make conversion rate optimization easier.
With certain options, you even get to trigger your goal completions, such as:
For instance, if your goal is to get signups for your email list, you can simply trigger this goal whenever someone clicks on the signup confirmation page. On top of that, once you’ve defined the completion of your goal, you can even create a funnel on that page.
Creating Heatmaps
Heatmaps are termed useful because they help you viewing movement, clicks, and scroll data of your users. Although they wouldn’t be detailed in comparison with screen recordings, however, heatmaps are proficient enough in providing an aggregate data of thousands of visitors at once.
While creating heat maps, you can easily select the numbers of page views that you’d want to analyze and the URLs you’ll want to use. And then, you can even select sample rates and other basic settings.
If you want to exclude certain content from heatmap screenshots, you get all the freedom to do so. Then, you can use this feature to view:
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And, you can even switch between different types of devices for better insights.
Visitor Session Recordings
If you’re looking for more information than what heatmaps are giving you, it’s better to rely on screen recordings. It’s quite the opposite of heatmaps as this section offers more data and insights. Creating a screen recording might be similar to that of heatmaps. You get to choose:
There are even some additions to this area, such as:
Similar to heatmaps, you even get an opportunity to conceal certain data accordingly.
Analyzing Forms
In the area of Forms, this tool allows you to create form analytics. You can select whether or not to track every form on the eCommerce store or just specific ones. And, you also get a chance to keep a tab on form conversions by page visits and not by submissions.
Furthermore, you can even watch out for fields that are taking more to fill and those that have the highest dropping rate. Here, you can also have a look at the overall form conversion rate.
What Is the Cost of HumCommerce?
To make things exhilarating and optimization easier for you, HumCommerce offers a full-featured plan absolutely free of cost. However, there are certain limitations to it, such as:
1,000 page views per month
Data storage for only six months
Screen recordings up to 50 every month
But, if you’re receiving a high number of traffic on your eCommerce store, you can think of going with a PRO or Business plan. Go through the HumCommerce pricing.
Final Thoughts
Undoubtedly, HumCommerce offers you access to several analytics so as to make conversion rate optimization easier. Moreover, it even eliminates the necessity to use a lot of tools at once. For instance, instead of using Google Analytics and a heat map tool differently, you can just rely upon HumCommerce to execute the same tasks and gather the same data.
One of the best things about this tool is that it comes with a free plan and a plugin for easy WordPress setup. So, even if you aren’t a tech-savvy and doesn’t know a lot of things about such tools, installing and using HumCommerce wouldn’t be a tough task.
So, let us know which tools you’ve been using and if HumCommerce can replace all of them for you?
