Category: SEO

The other day I had a chance to check out a brand new SEO tool called Paradox SEO. I should say it’s a really interesting new player on the block. It has tons of metrics and suggestions for your site, but I’d like to highlight only those that really kick butt.

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This article compares Squarespace vs WordPress when it comes to search engine optimization. In case you’re on the fence which way to go from an SEO standpoint, you’re in the right place because you’ll get to know all the pros and cons in the Squarespace vs WordPress situation. If you’re not familiar with Squarespace and WordPress, you may want to check this video from Jake Jorgovan. The video gives a general idea about how Squarespace and WordPress work so that you can make an educated choice between the two. To get to know more about where each of the CMSs stand in terms of SEO, keep on reading. (more…)

I already explained how you can monitor links with the help of LinkAssistant. Taking into account that Google is starting to punish for paid links even more, site owners are more willing to promote their sites with banner ads. Sure thing, you can nofollow a text link for just driving traffic to your site and Google won’t have a problem with that. That said, high-quality banner ads can attract more attention and consequently pass along more traffic to your site. Once you put up your banner ad, you need to make sure that it’s actually up and unchanged without prior notice. You can do that with the help of LinkAssistant. Now, you’ll see how exactly that works. (more…)

Country domains are very crucial for every company that wants to rank its site high enough in country specific search results. Thing is, Google often prioritizes sites that are optimized for local search results. Using a country domain name emphasizes that your company and brand are relevant to that particular location and serious about doing business in the country. This post is going to show what kind of options you have in order to make use of Google’s local bios and outrank your competitors in a specific country’s local search. Before we go any further about actual options, you may want to learn more about country domain benefits. (more…)

One of the crucial things that you need to do for on-page SEO is to use your keyword in the url of your page. WordPress makes it really easy. You just need to make sure that your WordPress uses SEO friendly URLs instead of just a bunch of all sorts of characters that look like a dog’s breakfast. Other than not being cool for SEO (because such urls don’t contain your keyword), it’s also hard to memorize such links. Especially when numbers in those IDs get by a long shot bigger. So, you most def need to change that. (more…)

In our day and age, people take it for granted that you should have a video on your site. Most startups that emerge now have explainer videos on their homepages. Plus many bloggers create all sorts of video tutorials that show either how to work with their products or services. Google really likes pages with different types of content, such as text, imagery and video. Though WordPress made it really easy to add your YouTube videos, you still need to do a thing or two to your video to make sure that it does its best. Since YouTube.com is the most affordable and well-known video platform, you need to know how to optimize videos on this service first and foremost. (more…)

This post explains how to enable the Associated Sites feature for your YouTube.com channel. Back in the day, you could not assign links to external sites from your YouTube videos. Now you can do it with the help of the Associated Website Annotations feature. Though you still can’t assign a link to ANY site, you can set links pointing to your site if you verified ownership for your site. With that in mind, it’s a very powerful tool because now you can just drive users from your YouTube videos (before they jump over to other vids) to your products’ or services’ landing pages. With the right incentive, this approach can work wonders before you know it. (more…)

This post is going to explain how to optimize images before you upload them to your WordPress dashboard and what you’re supposed to do after that. You may be tempted to just click the Add Media button in your WordPress and use your images as is. It’s a total no-no guys. (more…)

Bulk PR Checker??? Yeah, I know that PR is not a primal SEO metric anymore, but you still may need to check it from time to time. You may use it if you get an email from an SEO who offers you cheap links on high PR sites, blah-blah-blah … Sure thing, it’s Ok to just delete that sort of messages right off the bat in most cases. Should you get a hunch that that person offers you something worth your while, you need a tool that can quickly check PR. It goes without saying that it’s just the first step of doing due diligence, but you do want to make it happen as soon as possible and in bulk. That’s exactly what the tool is perfect for. (more…)

If you’re a serious SEO guy (in the best sense of the word), you totally need the new MozBar. In case you have it installed on your browser, you should have the newest version because it automatically updates which is a good thing in this case. Though some features are available to paid subscribers only, the new MozBar is still worth installing because it makes your SEO life by far easier. You’ll be able to easily perform page analysis (on-page elements, general attributes, inbound links, markup and http statuses), highlight certain type of links, quickly analyze SERPs (with custom search profiles) and even assess keyword difficulty. (more…)

You may be like,” Why check links manually?” It goes without saying that you need to automate whenever possible if it does not jeopardize your link profile and online reputation. That said, you still need to do some stuff manually. For example, check links pointing to your site from third party ones. It may even sound like or actually be a really menial work, but there are times when you need to do it just because you can’t outsource that sort of activities for either security or reliability reasons. Some things are just of too high importance for a third party assistance. One of such things would be a manual backlink checkup. (more…)

As you probably know Google got really unhappy with link networks. Especially free and low-quality ones. If you need to track down link networks manually, you need to know what factors are taken into account while doing so. Plus it’s always a good idea to double-check any automatically-generated result that claims the need to remove your link from a specific site. It can just be downright wrong. To be on the safe side, you actually need to be absolutely sure that the presumably link network is actually one. Now, let’s get your hands dirty with all the nitty gritty factors that make a bad link network. (more…)

As a busy search engine expert, you don’t really have that much time on your hands to sit down and actually read a nice book about SEO for bloggers or what not, but there’s still hope. Thing is, you can just start listening to audiobooks. Odds are, you may be surprised by the amount of totally awesome books which are currently available in audio format. What’s more, there’s a whole lot of search engine optimization related audiobooks out there. This post reviews one of them that I hand-picked for your consideration. The book you’ll learn about is called SEO for Bloggers. (more…)

You need to get to know how to ping brand new pages just because search engines don’t really pay much attention to pages created in the deep web. The deep web is the part of the Internet that is not often (if at all) crawled by search engines just because it’s not considered important enough. If you create a site on a sitebuilder platform and don’t add a decent amount of useful content, chances are, you’re in the deep web. That’s exactly where pinging comes to rescue. You’ll learn now how to do it with the help of Pingler.com. The post offers you both an official explainer video and WebDesy’s step-by-step tutorial. (more…)