As you already know, at this point in your journey of being a business owner, you’ll have to network; it’s just basically one of the fundamentals of being an entrepreneur. But what’s the best way to go about it? Well, picture this: you’re at a networking event, and you’ve just had a great conversation with a potential client. The moment of truth arrives—you reach into your pocket or bag.
What do you pull out? A sleek traditional business card or a pull-out of your phone to show a high-tech digital one (usually, it’s a QR code)? It’s the classic face-off between the old school and the new age. But which one is best? Well, here’s what you need to know on whether you should stick with traditional business cards or go digital. Spoiler alert: you might want to consider both!
The Charm of Traditional Business Cards
There’s something undeniably charming about traditional business cards. They’re like the vintage vinyl records of the professional world—tangible, classy, and they never go out of style. But why go with the classic form of business cards though?
Personal Touch and Tangibility
Handing over a traditional business card feels personal. It’s a physical exchange that can leave a lasting impression. The weight, texture, and design of a business card can speak volumes about your brand and personality. Do you remember that scene in American Psycho with the business cards? Well, they talked about the details of the card itself, so there is something there that deserves attention.
Easy to Use and Share
No batteries are required, and there are no compatibility issues—traditional business cards are simple and effective. You hand one over, and the recipient has all your contact information in an instant. They’re particularly handy at events where internet connectivity might be iffy or non-existent.
The Allure of Digital Business Cards
Now, let’s shift gears and talk about the shiny new kid on the block: digital business cards. If you’re tech-savvy or even work in tech, this could technically be perfect. But is that all?
Convenience and Accessibility
Digital business cards are stored on your phone, meaning you always have them with you—as long as you’ve got your phone, you’ve got your business cards. They’re perfect for the on-the-go professional who might forget to restock their wallet with paper cards.
Environmentally Friendly
Honestly, cutting down on paper waste is a big plus. Digital business cards are a green alternative, reducing the need for physical materials and printing.
Why Not Have Both?
Honestly, the best decision you could make would simply be to have both! Yes, you read that right, as there is a time and place for both cards, so having both on you can be ideal! So, just imagine this for a moment, you’re at an event and handing out a traditional business card. It’s impressive, well-designed, and leaves a mark. But wait, you also mention your digital card, which can be easily scanned or shared via a link or QR code.
Now, you’ve covered both bases. For those in the tech-savvy crowd, your digital card offers convenience (which again helps if you work in tech especiallyyounger folks). For those who appreciate the classic approach, your traditional card hits the mark. Plus, in the random event, you’re networking, and someone doesn’t have pockets, well, digital would be able to help!
