So, you got this SEO job and already read a whole lot of super-wise SEO tips and tricks, but you don’t really know what to start from to create your inbound marketing strategy? Coming from a tech support background, it took me awhile to figure out the main two approaches in SEO (also known as inbound marketing). This particular post is about the advantages and disadvantages of those two approaches. This discussion has been going on for a while now and different SEOs still have different opinions as for the issue. Having read the post, you’ll get the idea which way to go and where to get started.