Using Google’s free Analytics service has been a boon for many a webmaster, so it’s always big news when Google announces updates to the service.
That’s especially true considering the latest update: Google Analytics will be dropping Google Website Optimizer – the service that previously allowed webmasters to run split tests on their site to compare the performance of certain web pages – and replacing it with a service called Content Experiments.
The question on everyone’s mind is simple: does Content Experiments compare favorably to Website Optimizer or not?
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