There has never been a better time to learn more about your online client base (Internet Demographics) and how to do a better job of reaching them. Your customers’ age groups, spending habits, engagement with your site and plenty more can all be tracked with the right set of analytics. It wasn’t that long ago when businesses would run an ad in the newspaper or on TV and have no idea how many people directly responded by cutting it out of a newspaper or calling a number they saw on TV. Basically, there was a lot less information out there about how many people you were actually reaching. That has changed dramatically. (more…)