In this post, I’m going to tackle the fundamental thing in SEO – SERP, which stands for Search Engine Results Pages. It’s the cutting edge in all modern search engines such as Google, Bing, etc. Search Engine Results Pages are pretty similar throughout all the major search engines. They have the same or similar layout. Plus the same usability principles are put to practice, and there’s a good reason for that. They just found the formula that gives the best results and they’re not going away from it any time soon. As an SEO or a person who would like to know the basics, you need to understand how search engines work and why they look exactly that way. (more…)