There’s something of a rumour going round that blogging might be dead. “The Conversation” has moved on to Twitter, Facebook, Tumblr and the like. Combined with the search engines constant algorithmic athletics, many SEO experts could be forgiven for believing that the phrase SEO “strategy” could be better defined as “stab in the dark”. However, blogging shouldn’t be taken out and shot just yet. For a start, most pundits who think that it might be dead believe it’s a new idea, born of the internet revolution. But blogging has been with us since that first, tentative daub of paint on the wall of a cave back in the Stone Age. (more…)
Tag: seo
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Google Website Optimizer Is Being Discontinued: Google Analytics Adds Split Tester
Using Google’s free Analytics service has been a boon for many a webmaster, so it’s always big news when Google announces updates to the service.
That’s especially true considering the latest update: Google Analytics will be dropping Google Website Optimizer – the service that previously allowed webmasters to run split tests on their site to compare the performance of certain web pages – and replacing it with a service called Content Experiments.
The question on everyone’s mind is simple: does Content Experiments compare favorably to Website Optimizer or not?
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Understanding the Basics of a Useful Website
There are so many things that need to be done in order to assure that your website is of top notch quality. It is not just a matter of setting up a URL and writing up content and pushing the publish button. While that may be enough to get a website on the Internet, it is not enough to have a useful website. For a good website, you need to have great content, a top quality design, a high search engine ranking for your keywords, and content that is search engine optimized so that you will get as many clicks on your page as possible. The post dwells a bit more on each of the aspects.
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What Constitutes the Best SEO Companies?
Have you ever given your father a ‘world’s best’ t-shirt, tie, or other marketing product? The sentiment is what counts, right? Otherwise, despite his hard work, lessons taught, and times buying you your favorite takeout dinner, the ‘best’ adjective is just lip service. You may feel that way. But can you prove your dad is the ‘best’? No. Therefore there really isn’t such a thing as the best SEO companies. It’s too subjective of a topic to really say. Rather, consider the following information.
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4 Different Ways To Get Penalized By Google
The Google Penguin update has caused a lot of businesses and SEO Pros to have some anxieties. It vhas caused a huge downfall especially to SEO practitioners who have been using black hat SEO in getting businesses at the higher ranks of Google’s search pages. Certainly, after the Google Penguin update, there are new set of guidelines that has to be noted in link building, writing content, using keywords, varying anchor texts, creating social media accounts, etc. Even SEO professionals who have been maintaining a certain level of integrity in their practice needs to be educated about these too.
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Keyword Research and What You Need it for
“Why would I need that keyword research for my brand new site,” you ask? Well, the reason for that is because it’s the first thing that you need to do in our day and age before you even think about building your site (let alone launching it) because this kind of research shows if your plan actually makes sense in terms of SEO. And if it does not look good to an SEO guy, it means you won’t get new customers from the Internet. Sure thing, you don’t want such a situation, do you? Let’s have a closer look at what I actually mean by that. By the way, you can show this case study to your boss while explaining why his idea sucks (if you found out SEO drawbacks in it. 🙂 (more…)
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How Search Engine Results Pages (SERPs) Look And Work
In this post, I’m going to tackle the fundamental thing in SEO – SERP, which stands for Search Engine Results Pages. It’s the cutting edge in all modern search engines such as Google, Bing, etc. Search Engine Results Pages are pretty similar throughout all the major search engines. They have the same or similar layout. Plus the same usability principles are put to practice, and there’s a good reason for that. They just found the formula that gives the best results and they’re not going away from it any time soon. As an SEO or a person who would like to know the basics, you need to understand how search engines work and why they look exactly that way. (more…)
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White Hat SEO, Grey Hat, and Black Hat SEO
If you’ve been running your site for a while, chances are you tried to either learn the basics of SEO or contacted some SEO guru who promised really nice and fantastic results within a month or two. Plus he did not charge that much. Sorry. SEO does not work that way. And you know that if you did business with such snake oil SEO guys. The aim of this post is to educate you so that you can discern the bad from the good in terms of SEO because if you can’t tell the difference you can easily get yourself in a situation where you pay for nothing or for something that even harms your online business. For example, it can happen if you buy some SEO deals from Fivrr.com (more…)
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How an Expert SEO Company May Arrange Pricing
Hiring an expert SEO company supports online traction. It also aids with traditional marketing; it lies at the heart of the industry. The technical aspect of the industry leads practitioners to understand search engine ‘bots.’ On the other hand, the process also needs to inspire actions of people, much like traditional marketing. Have you ever thought of your brand’s pricing? Do you think psychology plays a part in the process? It certainly does. This article serves as an example of a way an expert SEO company won’t only help with search engine progress; they help with influencing consumers too.
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The Importance of Website Maintenance
If you own a website or are responsible for a website’s upkeep, you probably may have wondered the question, is maintenance for a website really needed. The answer is yes. There are many factors to consider though. If the website were for a business that’s services change frequently website maintenance would be vital so that the most current and accurate information is available. If the website were describing press releases or some kind of static information then updating and maintaining the site might not seem quite as necessary, but overtime the website may need more bandwidth to remain available to a larger user base. (more…)
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Domain Value Calculators vs. Professional Domain Appraisals
Domain value calculators may be fun to use, but one should not rely on them for accuracy. If you want to buy or sell a domain, they are anything but reliable and can’t replace a professional domain appraisal.
The online calculators aggregate different pieces of information, so the same domain will have greatly fluctuating values from one calculator to the next. I took one of my own websites and checked it in 3 different calculators:
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5 Methods for Creatively Utilizing Mobile Marketing
In our day and age it’s hard to imagine a person without a cell phone, right? Why not use that opportunity for your business? Mobile marketing is a great way for your business to keep in regular contact with customers, and also gain new customers. There are also a lot of great ways to use mobile marketing, so it is very easy to adapt it to your specific business needs. If you are interested in learning more about mobile marketing and how you can use it to broaden your brand’s reach and increase your bottom line, then you’ve come to the right place. Check out these five methods for creatively utilizing mobile marketing:
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Fun Ways to Make Sure Your Copywriting Services Stand Out
If you want to be a copywriter, you need to find a way to make sure that you stand out from the thousands of other copywriters that are out there. The reality is that there are many – seriously bad – copywriters out there, but until you manage to get your foot in the door, nobody is going to notice how good you really are. So, what you need to do is find a great way to stand out from the crowd: come up with a slogan, volunteer, make friends, and facilitate mutual benefits. Now let me cover it in more great detail, so to put it.
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Important Tips for Keyword Research
One of the most important aspects of a strong SEO strategy is to find the right keywords for your website. Keywords are the words that that people type into a search engine such as Bing or Google in order to find whatever it is that they are looking for. Your keywords need to be popular enough to bring visitors to your site yet specific enough that they don’t have a lot of competition with other websites. If they are too popular you will be buried low in the rankings under other larger websites and if they are too obscure no one will ever type them in to Google. It can sometimes be a challenging task to find the right keywords.
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5 Ways to Improve The User Experience with Video
Let’s be honest: reading is boring. Unless you’re seriously into your reading, chances are you will read the paper and if it’s longer than a few paragraphs you’ll skim. It’s ok; most of us do it. So when it comes to making a website – which is designed to entice and persuade – you need to make sure your site contains lots of appealing features – with video being an absolute must. Thanks to YouTube, it’s now seriously easy to put up videos and even make your own, but there are still plenty of sites and companies who rely on a purely text-based layout – which is fine, but it can become quite boring and mundane.