If you want people to click your snippet in search result pages more often, you’re reading the righ article. Making your site rank high enough for target keywords is not all the game. I mean, sure thing it’s an extremely important aspect. Especially if you were able to get it to the top of page one. But there’s more. Thing is, there are lots of websites out there that just seem not to get it. For the most part, people just fix their on-page SEO and start doing off-page without actually paying enough (if any) attention to how their sites look when the user actually sees them in SERPs (search result pages). That said, you should be dying to learn how to fix it. (more…)