Let’s be honest: reading is boring. Unless you’re seriously into your reading, chances are you will read the paper and if it’s longer than a few paragraphs you’ll skim. It’s ok; most of us do it. So when it comes to making a website – which is designed to entice and persuade – you need to make sure your site contains lots of appealing features – with video being an absolute must. Thanks to YouTube, it’s now seriously easy to put up videos and even make your own, but there are still plenty of sites and companies who rely on a purely text-based layout – which is fine, but it can become quite boring and mundane.