If you need to fix your online reputation or just make it more future-proof, you want to check out the book entitled Reputation Repair. If you ask me who the book is for, I’d say for everybody who cares about his or her online reputation. That may sound counter intuitive at first sight, but you still need to keep track of your online reputation even if you don’t represent a company. If you care about what people can easily find about you on the web, the book is for you as well.
Everybody Needs it
If you have a mind to apply for a job any time in the future, you most definitely need to make sure that your online reputation is A-Ok. Thing is, most HR managers may search the web for your name and find something that does not properly represent you just because you – unluckily – had that extra shot of tequila on top of everything you had that night at the pub.
Now that you know that you need to keep an eye on your web reputation, you most likely want to know what exactly you can do to build, maintain or fix what people can get to know about you when they hop online to do a quick Google search for your name. Luckily, there are some tricks up the sleeve.
Legal Path
At the very beginning, you’ll get to know what to do first to fix your online reputation if you were unfortunate enough and got a bad listing somewhere on the Web. You’ll be offered a legal way to demote such listings even without doing anything else. And if that does not seem to work, the content of the book will coach you through what else you can do to rectify the situation.
SEO Crash Course Included
The book offers you a quick crash course on search engine optimization because building a solid online reputable is unattainable without SEO. By the way, if you are not in the know, the SEO abbreviation stands for Search Engine Optimization). You’re going to learn the basics of SEO so that you can easily follow along.
You’ll clearly understand the difference between the black hat (negative) and white hat SEO and how you can use the former to fix your bad listing in Google search results pages. As a rule of thumb, you don’t really want to use black-hat SEO in standard situations, but it’s something that you may want to deem when it comes to rectifying your bad online reputation.
The book walks you through the process of using specific sites to boost your positive online reputation and at the same time you’ll be educated about what sites you can use to bring down (make rank lower) negative listings related to you or your company name. You’ll just need to follow the instructions step-by-step.
How to Remain Good
Once your online reputation is taken care of, you’ll also get to know what you should do in order to automatically be notified every single time some new piece of info about you appears on the Web. That will allow you to ensure that you will never land in hot water down the road. That’s a good thing because in online reputation management you want to react fast to bad stuff.
Useful Links
How To Detect (And Deflect) Negative SEO
Reputation Management SEO: How to Own Your Branded Keywords in Google – Whiteboard Friday
Bottom Line
This book will be interesting both for newbie online marketers and seasoned SEO professionals who will be flabbergasted to learn that negative SEO can be used for good reason. All in all, buying the book is a good investment because your company, you or your children (they have stuff online for sure) will be glad that you have the book.
Ever had to do reputation repair?
