How to Optimize Self-Hosted Videos for better SEO and Visibility

Video

Company and personal videos have been attracting web consumers’ attention lately. Not only do these videos entertain viewers, it has also become the key for business owners and bloggers to relate more with their customers as well. Embedding your videos on your official website is much more entertaining and professional than having it posted and linked to YouTube or other companies. You have the complete control over your ownership to the site, and you can do anything with it under your preconceived notions. However, since you will be relying only on your own website, optimizing self-hosted videos may entail much greater tasks.

YouTube and other video sharing sites have already established their online presence to modern consumers. If your website has not yet reached the same level of visibility, then you need to work your self-hosted videos to make it more visible online. With this, you need know how to make a great online presence using your videos.

Use Google Video Sitemaps

Google and other search engines have a hard time identifying videos, images, codes, and flash by their crawling processes. With this, a sitemap is needed in order for these search engines to discover your contents and include it on the search pages and rankings.

SEO for video

Sitemaps have different types of information that includes running time, content-type licenses (videos are categorized as adult or family-friendly videos), meta-data and keywords. If you have no idea how to make a sitemap, Google provides video tutorials on how to manually make one of your own.

Use Meta-Data

Just like WordPress or any other blog sites, meta-data is a prime ingredient to boost your online presence. This is a more technical aspect in video editing but there are a lot of specialized tools you can use which can help lessen your burden on how to properly insert transcripts, text descriptions, keywords from any music video or voiceovers, and conversations from your script. These text information acts exactly like SEO and it makes easier for Google to search for your videos and put them in Google Rank.

Be more engaging and use great contents

Google Panda have released its warnings and rules on how web owners should manage their contents and one of them is to have original and relevant contents that will effectively engage the social masses. With this, you need to think of ways how to relate to your viewers without duplicating the ideas of other websites or bloggers. Your video contents must be of relevance to your viewers simultaneously loading videos that are applicable to your site. In other words, you need to make videos that are only related to your site. This can help you boost your online presence and search engine rankings.

Unique content

If you want to use broadband, you can. But keep in mind that broadband cannot provide high speed internet connection to view your videos smoothly. Although broadband expert internet service judges ISPs, it may be of no good when you want to browse your website and watch your lengthy videos using broadband. So if you are looking for tips on how your self-hosted videos boost online presence, just follow these simple steps and you’re good to go. 

Authors Bio:
Krystine Joy Sitjar is an excellent freelance article writer that creates high quality content for varying subjects such as Broadband Expert internet service , telecommunications, high end gadgets, technical copies of computer software and a highly advanced knowledge in computer programming topics.

About The Author

Kenneth

I love blogging about web design, web development, and SEO. In other words, all things web. I strongly believe that Wordpress combined with clever SEO is the best solution for most site owners on the Web.