Do you like doing the same thing over and over again just because you have to? I’m sure I can guess your answer, because I feel the same way about it. If you’re a small business owner with listings on all sorts of sites for local search rankings, you have to update all those listings every single time you get a new phone number or a menu item, you have to update all those 100+ sites with your listings. What if you could update all of them from one single dashboard? Well, now you can! Plus you also can make your listings more robust by adding features that your competitors don’t have.
I stumbled upon the site when I was working on my post about local search, because the site came up as one of the must-use online tools for a local SEO expert.
Why Use it
Before we go any further, I’d like to point out what the online tool is good for:
- making sure that you have the correct info about your local business (phone number, physical address, etc) across all the platforms that you leverage for your small online business
- providing additional features for better online marketing (menus, bios, working hours, etc)
- keeping track of your listings and what clients are saying about your products and services in their reviews.
Yext Makes a Differennce
Yext gives you the option to tell your prospects who works at your business, what your business offers and when it’s open. And that’s a big thing because local search nowadays doesn’t really touch on that. It usually just says where, but not who, when or what. And basically all the questions boil down to the Big Why. Why should the user use your services or buy your products rather than your competitor’s?
See what Howard Lerman (the founder and CEO) has to say about the Power Listing feature in Yext. It looks he can explain it best 🙂
Also, Howard Lerman’s interview for TechCrunch.
And CEO of Yext.com on “The Valley Girl Show” with Jesse Draper.
In Conclusion
As you could see for yourself, it’s a must have tool for any SEO that works with local search, because it allows to save a whole lot of time and money while achieving the best results possible. Plus you’ll be able to add the extra features that will set yours or your client’s listings apart.
