While the majority of marketers emphasise online sales-related activities like managing social ads and PPC campaigns, many have undervalued those very same platforms when it comes to other ways of building their online presence.
Due to the sheer number of new digital technologies that have been introduced over the past decade, consumers engage with brands differently than they used to. Now in just one click, a consumer can purchase a DVD, a sweater, or whatever it is they might want, just from browsing their social media timeline. Of course, that person could also leave negative feedback and tarnish a brand’s reputation.
Depending on how you use social media, digital marketing can cause your business to experience either success or failure. One thing is guaranteed, however: your business will fall behind the competition if you don’t use it to increase the presence of your brand.
Here are four ways in which you can improve your brand’s presence online.
Pour Your Brand Identity All Over Your Website
Because the vast majority of online experience begins with a search, a user might come across your brand on your website before social media. So you should also make a positive impression on your audience when they first visit your site. This includes overall design, content, and such technical aspects as site speed. Of course, if your site is missing from the Google search results, you’ll need to work on your search engine optimization too.
Most visitors may only visit your site briefly before they decide whether they wish to continue browsing or return to search results. So you only have seconds to tell your visitors what you do, who you are, and why they should do business with you.
While you might be tempted to let your mind do what it wants and give each page its own unique style, you should apply consistent design throughout the site to improve your brand in the mind of your visitor. By applying repetition, you’re letting your audience see your brand for an extended period.
Say It With Video
One way that you can increase your brand presence quickly is to use video. Over 50% of people thoroughly consume videos, and almost half would like to see an increased amount of video from marketers in the future.
An increasing number of people watch videos about any products they’re interested in, and make the decision to buy just because they watched and liked the video. But it’s about more than just selling. Your videos can tell powerful stories about your brand that establish relationships with your prospects and buyers.
You don’t need to be an expert in film to create videos that get the response you want.
The main challenge you will confront when making your video is standing out from the competition. You can do this by showing off your brand’s personality in a way that is both memorable and relatable.
If there’s someone in your company with charisma, let them tell your story in front of the camera and inform your audience about your business and what it can do for them. You can also allow your audience to see what goes on in your company by shooting footage and revealing how you create your products.
Create Content
Maybe the most crucial of these four tips is to create content. It’s the strongest way to enhance and grow your brand presence on the Web. Whether it’s a website, email, social media post, or blog, content can help to create the personality of your brand and perception of how you want your company to be seen.
Use Social Media
Many people spend a lot of time on social media these days, so it’s a good opportunity for companies looking to grow their brand online. However, you need to have a full understanding of the advantages and disadvantages of each of the platforms, their respective audiences, and the best ways to engage with those audiences.
If your brand is relatively unknown, you should consider leveraging powerful influencers, as it’s an effective method of building the presence of your brand on social media. While you can produce quality content to build readership yourself, influencers enable you to significantly expand the reach of your brand, and help you to make the most out of your content.
Wrap Up
You should follow these steps when working on the digital presence of your brand. By doing so, you will gain traction online in 2020 and beyond.
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