In our day and age it’s hard to imagine a person without a cell phone, right? Why not use that opportunity for your business? Mobile marketing is a great way for your business to keep in regular contact with customers, and also gain new customers. There are also a lot of great ways to use mobile marketing, so it is very easy to adapt it to your specific business needs. If you are interested in learning more about mobile marketing and how you can use it to broaden your brand’s reach and increase your bottom line, then you’ve come to the right place. Check out these five methods for creatively utilizing mobile marketing:
Foursquare check-ins
Offer a cool bonus – perhaps in the form of a discount, gift certificate, or coupon – for customers who check in to your establishment on Foursquare. What does this do for you? First of all, it will inspire people to visit your business; secondly, it will spread awareness about your business, put you in front of the thousands of people who use Foursquare on a regular basis.
SMS marketing
Also called text message marketing, this form of mobile marketing is just what it sounds like: marketing through text messages. The great thing about SMS marketing is that those who receive your messages must first opt-in; that means that every person you market to through this method is someone who actually wants to hear from you. Now, that’s targeted marketing!
Groupon Now
If you are familiar with Groupon, then you are well aware of how this group shopping site has revolutionized the way people do their shopping. Groupon Now is Groupon’s newest innovation: a mobile app that will allow you to reap the benefits of marketing via Groupon to the mobile crowd. Deals offered through Groupon Now will be tailored to mobile users’ specific location, and the time, which will enable you to see almost immediate results when you initiate a Groupon Now mobile marketing campaign.
Check-in rewards apps
There are now a number of mobile apps developed for smart phone users who want to earn rewards for checking into social media sites like Facebook, Yelp, and Foursquare. Sponsor a check-in reward through apps like CheckPoints and WeRewards to reach mobile users in a fun way.
Facebook places.
This is another mobile application that makes it easier for your customers to share with all of their friends when they visit your business. Set of a Facebook page and encourage customers to spread the word about your product or service, then watch your followers multiply.
As you can see, there are a number of fun, new, and creative ways you can put mobile marketing to use for your business. Try one, or all, of these great methods to stay relevant in today’s world of business marketing.
Useful links
The Mobile SEO Stack: Tools to Develop a Mobile-First SEO Process
About the Author:
Hal Sattazahn loves using text message marketing to conduct polls and offer special deals to his clients. He thinks anyone with a saavy business plan should include mobile marketing strategies!
