Nowadays, e-commerce shops are common, so common that hundreds, if not thousands, are popping up daily. It’s easy to see why there are low barriers to entry compared to physical shops. Plus, thanks to platforms such as WooCommerce and Shopify make, everything a breeze too. But there is one issue, how can you make your web shop stand out amongst your competitors? Keep reading on to find out how!
Make Your Website Easy to Navigate
Did you know that multiple aspects affect your website ranking? Believe it or not, your website’s navigation is just one of them. Website navigation is a vital part of a good user experience. If a visitor can’t find what they are looking for, it can be frustrating and a major UX problem. If a customer wants to buy something and can’t, they will buy from another website. The goal is to do the shopping and check out a breeze.
Create a Visually Appealing Design
It’s no secret that visual elements can enormously impact how users interact with a website. Therefore, you must find the right techniques to ensure your design stands out from the crowd and captures their attention. It’s important to stand out, so you will want to avoid generic templates. Instead, focus on making the website visually appealing through graphics and beautiful imagery (such as photography or videography).
Offer a Special Daily Deal
Everyone loves a good deal, so why not do these daily on your website? A special daily deal can be an excellent way to attract customers and increase your sales. If you’re selling a product such as leather bags, offering a 10% off Today Only discount might be the extra incentive your customers need to make their purchase. Similarly, a 60% off sale may seem too good to pass up if you’re selling Ukuleles. It creates this sense of urgency, especially if it’s only for a few hours.
Offer Free Shipping
A customer would rather spend $5 more dollars in products than pay $5 in shipping; there’s the idea of saving money that customers seem to love. You’ve probably done this yourself. Free shipping is a great way to make your E-commerce shop stand out and attract new customers. It can help increase sales, improve your Average Order Value, and even boost customer retention.
One of the best ways to offer free shipping without sacrificing profits is to set a minimum order threshold or other restrictions. This will encourage consumers to add more items to their carts, increasing the size of each order and revenue for your business.
Make it Easy for People to Buy from You
When it comes to online shopping, you want to make it as easy for people to buy from you as possible. This includes making it simple for them to browse your products, find out how to purchase and get their goods shipped to their door. In fact, if you don’t make it easy, all you do is give customers to your competitors.
Customers need an easy shopping experience; it’s why they prefer to shop online rather than in-person. Plus, you’re going to want to consider the payment experience too, so make sure to streamline merchant boarding and payment processing, as this is going to help make shopping and checkout a breeze.
