As a website owner, it is crucial to ensure that your site is optimized for search engines and attracts a steady stream of traffic. One of the most effective ways to achieve this is through keyword research and backlinking.
In this blog post, we will discuss a case study of how we improved a website’s SEO and increased its traffic through keyword research and backlinking. We will also provide tips on how you can replicate our approach for your website.
Step 1: Keyword Research
The first step in improving your website’s SEO is to conduct keyword research. Keyword research involves identifying the keywords that your target audience is using to search for products or services related to your website. You can use tools such as Google Keyword Planner, SEMrush, or Ahrefs to conduct keyword research.
We conducted keyword research for our client’s website and identified relevant and high traffic keywords that we could target. We ensured that the selected keywords had sufficient search volume and low competition.
Step 2: Competitor Analysis
The next step is to analyze your competitors’ backlinks. Backlinks are links from other websites to your website. Search engines consider backlinks as a signal of your website’s authority and relevance.
We analyzed our client’s competitors’ backlinks and identified relevant and authoritative domains that we could obtain backlinks from. We used tools such as Ahrefs to analyze our competitors’ backlinks.
Step 3: Obtaining Backlinks
The final step is to obtain backlinks from relevant and authoritative domains. We reached out to websites that we had identified during our competitor analysis and requested for backlinks.
We ensured that the websites we obtained backlinks from were relevant to our client’s website and had high traffic. We also ensured that the backlinks were from highly trafficked pages.
Results
Our approach yielded significant results. We were able to improve our client’s website’s SEO and traffic. Our client’s website started ranking higher for the targeted keywords, and the traffic increased by over 50%.
Conclusion
Keyword research and backlinking are essential components of SEO. By conducting effective keyword research and obtaining backlinks from relevant and authoritative domains, you can improve your website’s SEO and attract more traffic. If you need help with improving your website’s SEO, feel free to contact us.
Video transcript:
0:00 Hey there, it’s a quick case study of work that I did for great great advanced calm So here is the site first of all the design looks amazing and kudos to the designer of the site but that’s beside the point now ah when it comes to what exactly I did to get the site off the ground is that I did keyword
0:28 research for the site so that ah the content that the site published on the blog is relevant and so that it has basically traffic potential basically what I did I did keyword research and while doing that I took into account and prioritized keywords that are a relevant and b keywords that have traffic
0:58 potential in other words keywords that people actually search for and once we’ve done that our copywriters started to put together content around those topics around those keywords that’s basically what we did to make sure that the content that the site the blog creates is relevant and potentially can
1:24 rank for ah the target keywords so that was the first thing that i did for the site and over time it actually ah paid off ah now the second thing that i did i analyzed what keywords the site’s competitors rank for and also basically suggested ah using those keywords or content creation as well when it
1:52 comes to backlinks i also analyzed the competitors and checked what sites they have backlinks from and suggested ah basically getting backlinks from the same domains and then once i got buy-in i got down to ah the actual process of obtaining acquiring backlinks from the same domains the ah competitors
2:15 of the site of the created ah great created fast ah have backlinks from so again just to recap i did keyword research to make sure that this site targets the most ah optimal keywords ah which means keywords that are relevant and keywords that have traffic potential and ah second i analyzed the ah backlinks
2:39 of the competitors because that’s one of the major reasons other than the content of those competitors ah that moves the needle so that’s why i also suggested getting backlinks from the same sites the competitors have backlinks from and thats exactly what ah what did the trick and ah lo and behold the
3:04 site started to gain traction as you can see here so ah slowly but surely in the beginning and then we had this spike because it looks like around this time Google actually released this brand new site and yeah I forgot to mention that it’s a brand new site and ah it was most likely in the ah Google
3:30 sandbox and around this time Google just released a site from the sandbox looks like that and ah this the site started to to gain traction so that’s my quick explanation of ah this case study and by the way we got this traffic spike because the site started ranking for ah other than starting ranking
3:57 to ah for for ah many keywords just in the top 100 but what really moved the needle is that the site actually started ranking for a bunch of keywords in the top 10.
4:11 This is how you can check it ah in Ahrefs so since the site started ah ranking in the top 10 for these new keywords new, new and so on ah that’s actually what really moved the needle and ah thats basically what contributed to this ah spike in traffic also as you can see ah again its a brand new site
4:39 just a few months but ah all the SEO metrics are rising, the R which is domain rating, UR, URL, URL rating or page rating, the amount of backlinks because we are working on ah link building, referring domains, ah we start to rank for more keywords there is more traffic again these are not so ah magnificent
5:06 rankings for an old site but again we are talking about a very new site brand new site just a few months and after investing into ah in depth content creation again on the blog over here and after starting ah with getting started with link building we actually experienced the site experienced this traffic
5:37 spike and that’s exactly what you can do or what I can do for you in order to replicate the same approach ah long story short what you need to do in order to get your site off the ground and ah basically kickstart it you need to do two major things other than making sure that your site doesn’t have any
6:03 technical seo issues like broken links broken pages like overly high images and stuff like that so other than the technical seo you need to do two more things first of all you need to make sure that you targetrelevant keywords with potential traffic so thatyou you want to target keywords that people
6:23 actually search for potential clients or site visitors search for other than that you want to get backlinks from the same sites your competitors get backlinks from but there’s a caveat you want toget backlinks not just from relevanthighhigh quality authoritative sites but from pages that have traffic
6:45 because in that case you will not just be able to improve your SEO metrics like domain rating and so on but also get actual traffic and over time ah it will add up and you will be able to get Way more traffic than originally and this is pretty much a future proof approach you want to get backlinks from
7:15 not just domains but from t********* pages on those relevant and authoritative domains so that’s in a nutshell to highlight the case study the things that I did and yeah if you want to if you want to see the same situation for your site in touch with me and we’ll talk about what exactly I think you should
7:42 do to see a similar situation. Thank you!
