This time I’d like to share a really nice and somewhat spooky tool that you can use to find out what kind of followers you have on Twitter. If you have a blog and you want to offer your customers what they want or what they are most likely to want, this tool allows you to do exactly that. Unfortunately, it’s not free, but you can try it out for 30 days. You’ll be blown away by what the tool makes it possible to find out about. This tool is for everybody who wants to know what makes their Twitter audience tick. You’ll be able to use the data to fine tune your content strategy in a more intricate way than ever before.
How to Get Started
Once you set up your account on Demographics Pro, you can just specify the Twitter account that you’d like to analyze and click the big red ANALYZE button. You should have your results within a few minutes.
You can easily see what kind of details the site offers. So, I’m not gonna cover that. I’ll just offer you a few practical ideas of the data that I obtained with the help of Demographics Pro. You can do the same to benefit from using the tool like a pro.
Age
If you find out with the help of the tool that the average age of your Twitter followers is 36.1 years, you may want to appropriately adjust your blog strategy, such as use the language that your audience uses, promote the products that they tend to buy, and use images of hot chicks all over your site. Well, that’s not exactly that age-driven but still. I guess you got my point.
Income
Say, you also learned that your audience’s average income is around $51.0K / year. That sort of info can make it obvious what products and services they can afford. If you see that you’re promoting some stuff that is just too expensive for your target audience, just opt for cheaper options out there. That should by far increase your conversion rates because people will just buy what you have to offer.
Location
If you were also able to get to know where most of your followers are from (country or even city), you’ll have the data to tweak your own products or affiliate ones so that they make more sense for the people in that area. In other words, you won’t make much money by promoting ice cream to people in Alaska.
Profession
In case you got to know that most of your followers are sales/marketing managers and graphic designers, you can just start publishing more relevant content on your site that will work better and be more engaging for your audience.
Spare Time
You may want to offer your audience more arty stuffs if you found out that your followers tend to enjoy art and culture. That may be a clear sign that you need to sign up for “art-aware” affiliate programs. The same holds true for any other findings that you obtain using the tool. Just adjust your site to the needs of your visitors.
Shopping Habits
In the case of finding out that your Twitter audience is focused most strongly on technology and travel, you can easily sell the items on your site that your Twitter followers will most likely adore. You may want to promote all sorts of gadgets and traveling options.
They Use
The ‘They Use’ feature shows what software and applications your followers use. With that info, you’ll be able to discuss the topics on Twitter that make much sense to your tweople. Say, you found out that they use WordPress (duh!). Based on that info, you also can start creating more content on your blog that helps WordPress users.
Screencast about Using Demographics Pro
This is what I was able to dig from my Twitter account:
Audience Profile for @KennethVonRauch
- @KennethVonRauch’s followers are comparatively mature (in their mid thirties), typically married with children and with high income.The account has a notable audience concentration in New York.
- Professionally, @KennethVonRauch’s followers are employed as sales/marketing managers, graphic designers, designers, entrepreneurs and marketing consultants. The account has an exceptionally high concentration of web developers (within the top 10% of all Twitter accounts in this respect).Analysis…
- In their spare time they enjoy art/culture, political news, reading, travel and photography.Analysis…
As consumers they are relatively affluent, with spending focused most strongly on technology, travel and hobbies. Their strongest main street brand affiliations include Best Buy, Apple Store, Dollar Tree, Office Max and Office Depot.Analysis… - On Twitter they are very influential and follow many accounts. Notable audience correlations include@smashingmag, @Lifehacker, @AmyJoMartin, @firefox and@TheNextWeb.Analysis…
Conclusion
As you could see for yourself, the tool allows you to find out a whole lot of really useful info about your Twitter followers. With that info up your sleeve, you’ll be able to tailor the content of your site just right for your followers. You just can’t go wrong with offering your visitors what they actually want or most likely do. Plus I highlighted just the tip of the iceberg so that you just can get the general idea. If you give the tool a try, you’ll see a slew of details under the hood.
