If you’re not sure how to do SEO for your site after the last Google update, you may need to consider guest blog posting. It goes without saying, you don’t want the kind of guest posts that you can order on Fiverr.com or a similar site. Though you may be tempted by the fact that they are dime a dozen, you don’t really want to associate your site with that sort of content quality. There’s no way that someone in their right mind would create a quality guest post for just $5. Sure thing, it can be decent money in some countries, but the problem is people don’t speak English as their native language in such countries. As the saying goes, you get what you pay for.
Guest Blog Posting Quality Guidelines from Google
If you want to rank high in Google search results, you need to create guest posts that Google considers to be of high quality. With that said, you may want to double-check what Google’s Matt Cutts says about it.
Main Features of a Bad Guest Post
Having watched the video, you can clearly see what Google takes as bad signals in guest blog posting. Here’s the recap:
- off-topic and irrelevant guest post, which has nothing to do with the subject of the hosting blog
- keyword-rich anchor text
- spun content (not unique content)
Main Features of a Good Guest Post
Now that you know what kind of guest posts you need to stay away from, let’s recap the features of a high-quality guest post:
- the author is an expert
- an introductory paragraph who the guest author is and why he was invited to guest post
- scarce use of keywords throughout the guest post
Not Just Guest Blogging
As you’ve probably noticed, Matt also mentioned that you’re not supposed to do guest blogging only for your site promotion. Your link building routine should be gradual and diversified with other tactics. That actually makes perfect sense because such link building makes your link profile (all your links) look and be more natural, which is always a good thing when it comes to Google.
Sure thing, you need to really do your best in order to create a high quality guest post. And if you’re a one-man business, it can be by a long shot more difficult to do so, but that doesn’t have to be that way.
Guest Blogging SEO Packs
Thing is, you may want to consider using my brand new guest blogging SEO Packs that aimed to help guys like you. It allows you to take the burden of guest blogging off your shoulders without sacrificing quality.
Touch the penguin to learn more
Another good news is that the packs allow you to get new links that are Penguin-friendly. That means you won’t have to remove those links one day, as opposed to what is happening to private blog network links nowadays. Your links will be future-proof because I take into account what Google considers to be a good guest post. Basically, you just learned about it above.
If you have any questions about the SEO Packs or about quality guest blogging in general, please leave your questions in the comments.
