Hiring an expert SEO company supports online traction. It also aids with traditional marketing; it lies at the heart of the industry. The technical aspect of the industry leads practitioners to understand search engine ‘bots.’ On the other hand, the process also needs to inspire actions of people, much like traditional marketing. Have you ever thought of your brand’s pricing? Do you think psychology plays a part in the process? It certainly does. This article serves as an example of a way an expert SEO company won’t only help with search engine progress; they help with influencing consumers too.
Why Psychology
The science of psychology is only about one hundred years old. There is a lot still to explore. Psychology seeks the ‘why’ of people. The ‘why’ is a topic found most interesting by marketers. The technical aspect of search engine optimisation is focused on engines. The conversion aspect focuses on people. That is why psychology will always have a place in marketing. A brand understanding its target market has a better chance at achieving success.
Psych of Pricing
How much are products or services? Obviously, all consumers want to get more for less; yet, do the actual numbers themselves influence decisions? Some recent research suggests such. Did you know the phonetics of a number can have an influence on purchase decisions? Did you know how you graphically represent your pricing could influence whether a consumer opens their wallet or not? These are important marketing insights, which could be employed by your expert SEO company.
Graphic Pricing
Search engine specialists suggest engineering the shortest route from A (a page visit) to B (a conversion) in regard to landing pages. Marketing specialists employ similar philosophies in relation to how prices are graphically represented. Take out all the road bumps. Consumers are looking for a number, not decimal points, commas, and money signs. Represent pricing in a simple manner. For instance, host “1299” rather than “$1,299.00” Remember, engineer the shortest road to the sale.
Syllables
Though a number is graphically represented, consumers ‘sound’ the number out in mind. Again, marketers suggest adopting the shortest route to a conversion. To do so, some numbers are best left out of pricing structures. For instance, the word “seven” has two syllables. Most other single digits have but one, making seventy-seven more laborious to mind than a number such as ninety-one. It seems trivial; yet, research has shown it matters.
Remember, an expert SEO company does much more than optimize pages for engines. They are marketers, optimizing for consumers and ultimately consumers.
About the author:
James Brown works with a team of writers at WebiMax, addressing online marketing needs for a variety of clients in all verticals.
