As a result of the pandemic, company owners are rethinking their businesses. They’re analyzing their goods, marketing methods, and processes. They’re re-evaluating their employees and service providers. While they may have done well before the pandemic, many are now concerned that they will not be able to do so after the outbreak.
At the very least, they are concerned that they will not have quite as strong a business and, as a result, will have a drastically reduced revenue stream. Now the world is beginning to adapt to a new normal, take a look at these ways to gain more visibility in a post-pandemic world.
Be on the phone every day
If your company has let all of its sales people go, either accept sales right now or recruit a new representative. Outbound, diligent calling to all customers, inbound leads, prospects, and new suspects keeps you in front of contacts, builds and strengthens connections, and fills your pipeline quickly.
You or a sales representative must be on the phone every day. Set call metrics and keep yourself accountable to them. Before you pick up the phone, schedule your calls to minimize the fear of the unknown. You’ll be more able to follow through and make the crucial decisions you need to make right now
Search engine optimisation
Business owners used to rely on referrals to find new suppliers, but they’re not networking as much these days, and referrals are down. Post-pandemic decision-makers are scouring the internet for potential manufacturers, distributors, and collaborators they were previously unaware of. It’s vital that your website appears while people are searching.
While content and keywords are essential, SEO digital marketing encompasses much more. It includes items like assets, forms, files, backlinks, sitemaps, website protection, error corrections, site speed, and call tracking, among other things. Make sure you completely comprehend it and are optimizing your website to the max.
Social media
Business owners know that social media is an effective way to reach customers, but since the dawn of the pandemic, it’s become one of the strongest avenues to reach existing and potential customers and drive them to your website. Much like understanding SEO, it’s imperative you fully understand how social media platforms work and that each platform has a different algorithm.
This can be very time consuming but also extremely rewarding too. If you don’t have the time to spend on learning social media tips and tricks, hire a social media manager to come and oversee your channels.
Email marketing
Finally, you should use email marketing to guide your subscribers with suggestions about what to do and how you can assist them. The list is the most significant disadvantage of email. You can only contact people whose email addresses you have. High-value assets on your website, webinars, and social media are all good ways to grow your email list.
Email, in conjunction with phone calls, is also an important way for salespeople to arrange appointments. Communicate actionable, tactical material to advertisers. For the time being, refrain from using strategic messaging. If you don’t already have a newsletter, now is a good time to start one and build a contact schedule.
