There’s something of a rumour going round that blogging might be dead. “The Conversation” has moved on to Twitter, Facebook, Tumblr and the like. Combined with the search engines constant algorithmic athletics, many SEO experts could be forgiven for believing that the phrase SEO “strategy” could be better defined as “stab in the dark”. However, blogging shouldn’t be taken out and shot just yet. For a start, most pundits who think that it might be dead believe it’s a new idea, born of the internet revolution. But blogging has been with us since that first, tentative daub of paint on the wall of a cave back in the Stone Age.
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an intrinsically human activity, and it’s unlikely to go anywhere fast. OK, so the name has changed, but the principles haven’t. Twitter, Facebook et al, are nothing more than an extension of that very human condition; the inability to shut up for more than two minutes. So as part of that SEO stab in the dark, is ‘traditional’ blogging still worth it?
A Difficult Relationship with Twitter
OK, I’d better admit that I’m a bit of a refusnik when it comes to Twitter. I keep trying it, but I’m a writer and 150 characters are just never enough. I was always useless at flash fiction, so it just doesn’t appeal. I quite like following people on Twitter, though it feels a bit like stalking. Also, as per the law of unintended consequences, I appear to be being stalked in my turn, by a Labour Party activist. All because I made a supportive Tweet at a British MP, when she made a valid point in a daft way. No, I’m not a great fan of Twitter, but I’ll admit it has its uses.
Expressing Yourself
Blogging basically gives you a bit more space to express yourself. Twitter can be useful for making a simple, well crafted, carefully thought out comment that might well get people clicking in your direction. There’s certainly no harm in this. But a good blog will give you some grounding; it gives you the chance to expand on that relationship with your audience. It’s also where you’ll get to develop a trusting relationship with them – if you get it right.
Trust Me, I’m an Expert
Trust is important here – most of us don’t readily trust a complete stranger. Generally it takes a while to make an informed decision about people, and this is more the case on the net than in real life. A good blog is the place to build this relationship, to develop it and build that trust. It’s also a great way to encourage a regular visiting pattern from your customers. One clever tweet may well get the attention you’re after, but it won’t always be enough to keep people coming back.
Getting Creative
Blogging is also a good place to get all creative at people, but does creativity really matter? SEO marketing may not seem to be the place for creativity, but it’s pretty essential. Generally the more creative you are, the more likely you are to succeed in just about any industry. SEO itself is a fast paced industry and requires not only a lot of hard work, but some sheer inventiveness to keep ahead of the search engines and the users. Using a blog to express yourself will give you an edge over your competitors. It’s not just search engines that love unique content, but real people will to. There are a lot of websites out there in the ether that look the same, feel the same and leave you under-whelmed. Those websites are rarely creative. If yours is, you’ll get noticed.
Long Live Blogging
So, if blogging’s not dead, and you decide to keep yours well tended, do you do it yourself or hire a pro? If you’re passionate about your subject or product then I’d say every time – do it yourself. It helps if you can write well but passion shows through even if you’re spelling is no better than a five year olds. Spelling, grammar and creativity in writing are massively important, but it’s the passion that you need to actively engage readers and create a trusting relationship. If you’re no writer and don’t know where to start, or at least need a helping hand in keeping up the entries on your blog, then hiring a copywriter makes sense.
It’s certainly true that “the conversation” has surfaced on Twitter and it’s a good place to focus some of your SEO efforts. However, maintaining a blog is still a crucial part of an SEO strategy, which SEO copywriting services can help you to achieve.
