When you run a small business, you’re going to have to engage with the online world. Sure, a traditional brick and mortar store could still succeed. But the truth is we’re living in a digital age and in order to maximise the amount of money you make from the products or services you sell, you’re going to have to engage with the web in some way or another.
Operating online comes hand in hand with a host of benefits. You can reach out to a wider audience and encourage people from around the country, or even around the world, to engage with your brand. One of the best ways to achieve this, in particular, is to use social media.
Social media is now a basic for businesses of all sizes and specialising in all areas. Unless you’re targeted an older generation, the majority of your target demographic are going to be using social media, so it’s a simple way to connect with them. What’s even better? It’s mostly free! Having a Facebook account, Twitter account and Instagram account is now a basic for any business.
It gives you a platform to show off your stock and answer customer questions, queries or complaints. Of course, when you head online, you’re going to have to manage your social media accounts professionally. The infographic below will give all the advice you need on operating safely online. Bear its advice in mind every time you post and everything should go swimmingly!
Infographic Design By University of Alabama Birmingham
