Instagram has more than 700 million active users worldwide, earning its rightful place in the world’s top 10 most popular social media platforms. Today, more brands are using Instagram to market their products and create an enviable online following.
You can also utilize Instagram to reinforce your marketing efforts. Find out how you can buy 100k Instagram followers to boost your business and improve your sales.
Here are 5 tips for enhancing your marketing plan with Instagram:
1. Create striking visuals
Instagram is different from other conventional social media platforms, mainly because it focuses on visuals. If you desire to improve your marketing strategy using Instagram, start by creating consistent visuals that have stunning quality and style.
Select a distinct color scheme that people can easily associate with your brand. Be consistent all-around. If you must use filters, utilize the exact same ones every time. It’s also important to keep your visuals neat by avoiding overcrowding them with text.
2. Use hashtags frequently
The importance of hashtags cannot be stressed enough. Although some brands are highly revolted by them, hashtags allow new customers to locate your business despite not having heard of your brand previously. This improves the exposure of your content and helps you to gain more followers.
Using hashtags is also the best way to create new connections that may expand your business horizons. Always conduct some research to find out trending hashtags – there are some popular apps you can use for this endeavor.
3. Create inspirational and entertaining posts
This is a critical rule of thumb for all social media marketers. Your Instagram posts must create a wow effect on customers. Don’t just post boring pictures or lackluster Instagram videos for the sake of it. Today, most people are overly critical of what they view on social media.
If you frequently post pointless media devoid of inspiration or entertainment, your followers will gradually lose interest in your brand. Therefore, seek to amaze your audience with impressive posts every time.
4. Engage with your followers
Instagram offers a variety of features that allow you to engage with followers worldwide. For instance, there’s an interesting poll feature that allows you to get customers’ sentiments concerning two or more products/options.
The poll results will offer invaluable insights that will further permit you to make more informed business decisions. You can also take advantage of Instagram Stories, another remarkable feature within the app that allows you to record and share a video in real time (going live).
5. Figure out the best time to post content
It’s important to post images and other visuals at the most opportune time – this will improve your brand engagement and get you noticed. Apparently, the time between noon and 1 pm is the best for posting on Instagram, this according to an intensive study conducted by Hootsuite.
However, each brand is unique in its own right. Identifying the exact times your distinct audience responds to your content is key to the success of your marketing plan.
These 5 tips should help you enhance your marketing plan on Instagram.
