As the owner of an SME in the modern era, it’s inevitable that you will focus a lot of your marketing attention on digital matters. After all, millions of people find products and services with the touch of a few buttons. Likewise, the vast majority will research local companies before committing to a transaction. Nevertheless, it would be wildly inaccurate to assume that offline marketing is dead.
A number of offline practices can continue to generate leads and conversions for your brand. While this blog has detailed the many ways to boost your online strategy, here are some of the best ways to supplement it via offline methods.
#1. Master Your Store
Your main goal is to encourage people to step into your store. Naturally, then, making it a more attractive sight will go a long way to increasing the foot traffic. Shop signage should be one of the top targets while window displays are vital too. Of course, internal layouts will have a big influence once leads are inside. The addition of mobile POS terminals and tools that allow sales teams to thrive are key features. Be sure to embrace them.
The benefits of a powerful storefront extend to images for your website and social media channels. Meanwhile, pop-up stores should not be exempt from your attention. Similarly, if you run a mobile service, the use of promo vehicle decals is ideal.
#2. Host Events
Brand awareness is an important first step towards gaining a sale. After all, it is the initial challenge on the buyer’s path to conversion. Hosting events at your store, offices, or a hired space will capture the imagination. These promo ideas will allow you to make a lasting impression that gives guests a regular reminder of the brand. When supported by engaging demos and activities tailored to the event’s purpose, success is assured.
Events can be hosted for B2B clients, VIP B2C customers, or open to the public. Either way, press coverage followed by social media posts or blogs about the success of the event can increase your brand awareness. Thank you emails to guests open new dialogues too.
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#3. Attend Trade Shows
Hosting an event is effective, especially when wanting to retarget existing customers. Nonetheless, it does come with a host of challenges. So, when wanting to reach new and large-scale audiences, trade show events are ideal. With the right plans in place, including efficient scouting for the right date and location, you can achieve great things. This may lead to orders, or client information capturing.
When planning to use trade show marketing, it’s vital that you have enough promo materials and the right pitch decor to gain attention. A passionate sales team, supported by the right tech systems and marketing handouts will see the best lead and conversion rates.
By the way, here’s a great website if you’re in the market for home decor. You’ll be able to find inspiring home designs and accessories that will brighten up your living space.
#4. Embrace Word Of Mouth
The power of recommendation remains one of the most powerful marketing tools at your disposal. Google Reviews and other online platforms have encouraged a shift toward online interactions. Nevertheless, it would be very naive to ignore the potential of local word of mouth. Give your customers an incentive to spread the word via discounts for both parties on their next purchases. When supported by a great service, the news will reach more ears.
Millions of consumers will read online reviews. But their friends and relatives still hold the biggest influence. While offline referrals may not reach as many people, the conversion rates will be far higher. As such, they are a valuable addition to your strategy.
#5. Choose Radio Advertising
There are many different ways to get involved with the local community, such as sponsoring charity events or helping out causes. Those steps will show that your business is relatable. However, you also need to make the brand feel memorable. When targeting a local demographic, radio stations are an ideal outlet. A catchy jingle can live long in the memory of the listeners. Better still, the content is never wasted as all listeners are in your vicinity.
The best radio ad campaigns will result in boosted brand awareness that lasts for several years. For the biggest impact, you can run ad campaigns alongside sponsorships of a radio segment to ensure your brand name gets out to the masses in style.
Conclusion
In today’s world, you cannot survive without online marketing. As a local company, though, it’s equally important to recognise the importance of offline marketing. When the two ideas work together, your overall strategy will look stronger than ever. You’ve got this!
