What do you think of when online reputation management is breached? Do you think of making negatives into positives? That’s one mission of rep management. Additionally, reputation management seeks to build…a good reputation. It’s very hard to build an online reputation. But once done, it greatly affects exposure and revenue.
A number of people think negatively about management of reputation. This article will focus on methods to build a great online reputation.
Social Media
Social media is a great way to promote brand exposure and awareness. Additionally, ‘branding’ may take place on several platforms like Facebook, Twitter, YouTube, and so on. Rather than devoting rich focus on cajoling others into reading your brand’s content, be sure to share and comment on the work and performance of other brands and personalities. Furthermore, look for opportunities to ‘go out of your way’ for others. Does someone have a question? Answer it for them. Does someone need reference to a service or product? Give a recommendation. Doing so solidifies personal connections and speaks positively about your reputation.
Blog Comments
Brands understand content is a way of intriguing both consumers and search engines. All brands attempt to produce great content. It’s likely there are scores of content being released in your industry by the week. Do you ever comment on someone else’s video, written blog, picture, or other variety of content? Why not? Did you know commenting on blogs promotes your own reputation? Sure. Do you have a professional opinion on the content topic? Could you add to the insight? Doing so shines a positive light on your acumen and ongoing reputation. It’s not just about making a direct impression on consumers. Online reputation management involves making good impressions on peers as well.
Webinars
Taking the point raised in the last subheading a step further, practitioners can build good reputations by once again, offering things to the larger public, such as webinars. Webinars are ways to remotely connect with people interested in your industry and goods/services, those who want to learn. Expressing philosophies or actionable tips via webinar positions oneself as a thought leader, helper, and industry contributor. All are positive reputational references.
More Media, More Character
Have you ever thought about your ‘voice’? How it comes across in writing? How about through audio recording? What about through video recording, which offers the most of a personality to an audience. One can greatly augment online reputation management through the implementation of more of their expressed character. If you’re a ‘people person’ then you’ll want to show people more of your character, wouldn’t you?
Citations:
James Brown works with a team of writers at WebiMax, addressing online marketing needs for clients of all sizes and verticals.
Useful Links
Reputation Management SEO: How to Own Your Branded Keywords in Google – Whiteboard Friday
