If you’re looking to get a blog post creator on your team and you’re not really sure how to tell the difference between a good blog content creator from a bad one, here’s a list of questions you can use while interviewing your candidates.
- What is the PAS copywriting formula?
Problem, Agitation, Solution. - What does VOC stand for?
The Voice of the Customer = what the customer actually wants: surveys, interviews, etc) - What is review mining?
Checking your products/solutions’ reviews and reviews of your competitors - How do you decide how long your blog post should be?
Whatever properly covers the topic - What is a listicle?
A blog post with a list of items - What is a wall of text?
An intimidatingly large block of writing, particularly one with few or no paragraph breaks. - What’s wrong with a wall of text?
Content is not scannable and hard to read - What does CTA stand for?
call-to-action - Where’s the best place for a CTA in a blog post?
At the end of the post (to convert readers into paying customers) - What is keyword stuffing
Repeating the target keyword too often - Whaqt is the ASMR formula?
Annotations – Adding notes, sidenotes, and other elements like blockquotes and call-out boxes helps break up the monotony of the post.
Short sentences and paragraphs – Long sentences are hard to follow. Find instances where you used transitional words like “and,” “because,” and “that.” Break them up into shorter statements.
Multimedia like videos, images, and GIFs – Including these can help illustrate your points without having to add extra words.
Read your copy out loud – Doing so lets you pinpoint areas where your content doesn’t flow smoothly.
