If you’d like to hire an SEO expert and you have no idea how SEO works, you’ve landed on the best page for that purpose. The post lists a few relevant questions you can ask to make sure that your SEO expert (?) is not going to sell you snake oil.
- What is anchor text?
The clickable text - What does SERP stand for?
Search Engine Results Page - What does GSC stand for?
Google Search Console - What are long-tail keywords?
A long-tail keyword is a phrase that is generally made from three to five words. Since these keywords are more specific than generic terms, they allow you to target niche demographics. These keywords are also less competitive than generic keywords because they are designed to better reflect how people make queries. - What’s the HTML tag to create a heading?
H1 - How many H1 tags per page are ideal?
One - What was the Panda update all about?
Low-quality content (repetitive keywords, over-optimization), it is better to use synonyms and just properly cover the topic at hand. - What’s a good image file name for a page about cryptocurrency?
Cryptocurrency - What are negative keywords when it comes to Google Ads?
Irrelevant keywords that trigger your Google ads - What is a knowledge graph?
The Google Knowledge Graph is a knowledge base used by Google and its services to enhance its search engine’s results with information gathered from a variety of sources. The information is presented to users in an infobox next to the search results.
