Due to the immense rise in mobile internet traffic, marketers and businesses are trying out excelling ways to sell their products online. One of their best endeavors was Social commerce. Currently, as consumers are expecting to have a seamless shopping experience, shopping directly through social media platforms is a great one.
Most of the consumers use social media platforms to research about a brand or product/service before purchasing. When consumers see a product on social media platforms, there is a higher chance of them buying the product. Thus it’s a no-brainer for a business to enforce social commerce in their marketing strategy.
In this article, we have highlighted some of the useful tips to increase sales with social commerce.
Before getting started, let’s check out what social commerce is.
Social Commerce
Social commerce refers to selling the brand’s products or services through various social media networks. For instance, if a Facebook user looks at a product and wants to buy it, he/she can purchase the product directly from the Facebook interface rather than navigating to the seller’s website.
If you are relying on social media users to visit your website after looking through your business ad, it will affect your conversion rates. Leverage social commerce and enhance your business ROI.
Best 3 Social Commerce Platforms For Marketers
Here, we will discuss the top 3 social commerce platforms for your business, such as Facebook, Instagram, and Pinterest.
1. Facebook
Facebook is an excellent platform for social commerce as it has a massive audience and also enhances your business revenue. The marketers get the best results on Facebook only if they post highly engaging, authentic, and relevant content to the right audience at the right time.
However, most of the people on the platform are researching and comparing the products rather than purchasing. As a result of it, the Facebook platform reduced the number of clicks and time to encourage the users to buy the product. If your brand has a higher engagement with its audience, then social commerce on Facebook would be an excellent option to drive higher sales.
2. Instagram
Currently, Instagram has become a higher engaging social media platform. Like Facebook, Instagram is also enhancing as a pay-to-play platform. It is a platform where you can have immense opportunities to improve your product sales through social commerce. On Instagram, you can utilize videos, carousels, stories, and static images to increase your business revenue.
3. Pinterest
Pinterest is one of the best platforms to advertise your products to the audience. This platform is mainly for eCommerce retailers. It has the potential to influence future purchase decisions of the audience who are researching or under consideration phases. To engage with your audience, make sure to create unique content with all types of information pinners. The platform reduced the time and number of clicks to complete the purchase process. It resulted in happier customers. Make use of high-value pins to increase the conversion rate of your business.
Essential Tips To Increase Sales With Social Commerce
Here are some of the useful tips that will increase your business sales with social commerce.
1. Understand Your Audience
Firstly, it is essential to analyze your target audience. When you are trying out the new social commerce strategy, it is necessary to determine your audience’s behavior. If you are creating an authentic, high-quality, and attractive shopping post, but you are not targeting the right audience, then it would be pointless. After evaluating your consumer’s behaviors, you can make adjustments to your strategies accordingly. It results in creating an optimized shopping experience for your customers.
2. Leverage Right Channels
There is a vast number of social media platforms that people are using every day. But to increase your business sales, it is crucial to figure out the social media channels where your target audience is active. In doing so, you can enhance your brand engagement with the audience and also boost your sales through social commerce.
3. Be On Track
The behavior of the consumer changes at once when a new social media platform emerges. Likewise, it is essential to modify your old social commerce strategy too. On posting an engaging social shopping post, it doesn’t ensure to increase your business ROI. For that, you will need to analyze the performance of your posts.
Once you posted a social commerce content, monitor its performance results, and check out if it’s working. If not, you will have to change your existing strategy. However, on staying updated with the trends as well as your content’s performance metrics, you can boost your business conversion rates.
4. Create Seamless Path For Shopping
When it comes to social shopping, customer’s convenience is vital. Brands who are creating the shopping process with frictionless steps are the ones who can effectively turn their consumers into customers. Here are a few measures to create a seamless shopping experience for your customers:
Adopt Checkout Features
Before days, after the user selects clicks onto the product displayed in the social shopping post, the shopper gets directed to the brand’s page indicating the bio link or will be taken to its website. It affected conversion rates.
Whereas, now, people can make purchases directly on the social media platform without even leaving the app. It helps the brands in improving sales revenue. As we know, lesser clicks enhance higher sales. On leveraging the checkout features for their social shopping posts, the businesses can boost their product sales.
Showcase Social Proof
The brands shouldn’t post only the product images with a Call-to-action as “Shop Now.” They need to incorporate visually appealing and actionable social proof to enhance higher engagement, which in turn increases the sales. You can create a captivate lookbook or visually attractive catalog of the brand’s product with a CTA “Buy Now.” It helps the users in getting a clear idea of your product and also encourages them to purchase.
5. Collaborate With Influencers
The social commerce campaign would be incomplete without a social influencer. To increase your product’s credibility, you can partner with micro-influencers. They will post an authentic and high-quality content of your product on their profiles to enhance your brand’s reach among their audience.
This strategy is turning out to be profitable, but you make sure to choose a relevant influencer. It also shows an increase in business ROI rather than other marketing strategies. Working with influencers to promote your product will create a profitable social commerce strategy.
6. Encourage UGC Content
On encouraging user-generated content from your customers, you can build trust and loyalty about your business among the new audiences. With the proper permission from the content creator of the UGC, you can use them as social proof or even use it in social media campaigns too. These contents encourage higher engagement via its authenticity, which also boosts the new audience to purchase your product.
7. Enhance Personalized Experience
Nowadays, users expect brands to enhance personalized experiences. To create a personalized experience, the brands have to understand the buyer’s intention. By connecting the shopper’s behavioral indexes such as browsing history, past online purchases, searching history, social media channels engagement, and much more to the recommended engines (such as email campaigns and retargeting ads), you can provide them with the right content at the right time. It encourages consumers to purchase the product.
Bottom Line
As you can see, social commerce is an essential marketing strategy to increase your business sales. All you have to do is to leverage various features that create a seamless shopping process. We hope the tips mentioned above can help you out in making an effective social commerce strategy to boost your business ROI. Do not appear over-promotional instead, try to engage with your customers and encourage them to purchase.
What is your social media strategy?
