Keyword research does not need to start with a giant spreadsheet or a complicated SEO model. A compact workflow is often enough: create a keyword list, choose a few strong seed keywords, check what the site already ranks for, study competitors, and then select keywords that are realistic for the site’s current authority.
This guide turns the Loom walkthrough into a practical process you can follow inside Ahrefs. (more…)
Most keyword research starts in the wrong place: search volume.
That is how you end up with a content calendar full of keywords that can bring visitors, but not customers.
High-intent SEO keywords fix that problem. (more…)
Search engine optimization (SEO) has long been used by businesses to improve the visibility of their websites in the search engines. As a result of SEO, companies attract relevant visitors who have either an interest in or a need for their products and services. Although you might think of SEO in the context of an independent website, its concepts and tactics can also support stores on hosted shopping sites such as eBay.
(more…)
“Why would I need that keyword research for my brand new site,” you ask? Well, the reason for that is because it’s the first thing that you need to do in our day and age before you even think about building your site (let alone launching it) because this kind of research shows if your plan actually makes sense in terms of SEO. And if it does not look good to an SEO guy, it means you won’t get new customers from the Internet. Sure thing, you don’t want such a situation, do you? Let’s have a closer look at what I actually mean by that. By the way, you can show this case study to your boss while explaining why his idea sucks (if you found out SEO drawbacks in it. 🙂 (more…)
One of the most important aspects of a strong SEO strategy is to find the right keywords for your website. Keywords are the words that that people type into a search engine such as Bing or Google in order to find whatever it is that they are looking for. Your keywords need to be popular enough to bring visitors to your site yet specific enough that they don’t have a lot of competition with other websites. If they are too popular you will be buried low in the rankings under other larger websites and if they are too obscure no one will ever type them in to Google. It can sometimes be a challenging task to find the right keywords.