Though you don’t need to over-optimize your site for SEO benefits, you still need to keep in mind a few things that allow ranking high for your keyword. I’m specifically talking about on-page SEO. Also, you want to know how to do on-page SEO because – as opposed to off-page – you can guarantee results to your boss or customers. As you probably know, it’s best if you use WordPress because it simplifies a lot of things. For one, you can easily outsource your on-page SEO tasks.