There are so many things that need to be done in order to assure that your website is of top notch quality. It is not just a matter of setting up a URL and writing up content and pushing the publish button. While that may be enough to get a website on the Internet, it is not enough to have a useful website. For a good website, you need to have great content, a top quality design, a high search engine ranking for your keywords, and content that is search engine optimized so that you will get as many clicks on your page as possible. The post dwells a bit more on each of the aspects.
Aside from the design, you need to take things like title tags, site architecture, and linking into account. Building a reputation for your website starts first and foremost with a strong site, read on to figure out how to make a site people want to come back to.
Good Design
While content is what makes or breaks a website, having a great design only adds to the enjoyable experience that someone will get from viewing your page. If you have a website that is promoting products, you do not want a boring and dull web page that is not enticing and appealing. You want bright colors and symbols, pictures, and other effects that will draw people in to buying something from you. If your page is dull then someone might take one look at it and shut the window, without even bothering to see what you are promoting/selling.
Another aspect to good design is to ensure that the website’s layout is not too complicated. If you have multiple pages and links then you want to make sure that everything is easy to understand and accessible. Otherwise you might have information on your page that people do not even know how to reach. Typically, having a search bar is a good way to make content more accessible. For a high volume website, having a website map is also a good idea. This will show people the various sections of the site and give them links to each one.
Search Engine Optimization
These are the three most important words to anyone who is trying to get a useful website up on the air. Without search engine optimization, you can forget about placing high on any search engine listings. If you want your page to be seen by a ton of people, you need to ensure that it is high up on the Google and Bing search engines.
This is something that you may not be able to do alone. Most people go to SEO experts and web marketers to get their content search engine optimized. This is because these companies know the formulas and tricks that search engines utilize. With these methods you will easily be able to get high up on search engine rankings. On-Site Optimization will look at title tags, alt test, URL structure, navigation structure, link structure, and the blog to start. Then it considers the type of content and how its used in conjunction with calls to action. Finally, an off-site campaign can be started to be sure that everything is kosher for search engines; an unnatural link profile can get you penalized.
Great Content
If you have a great website design and your page is search engine optimized, then chances are you will get plenty of clicks on your page. However, that does not mean people will keep coming back. That will only happen if you have great content, or a great product you are selling. There are various reasons for starting up a website. You could be promoting a service, selling a product, or writing about everyday news/events.
If it is the latter, then you must ensure that your opinions are up to date, insightful, unique, and engrossing. That is the only way people will keep coming back to your page. For example, if you are writing as a sports page then you want up to date information, scores, news, views, and analysis on various games. That applies to politics and other pages as well.
Websites that are selling a product or service will have a long-term success if you are selling something that people want. A honest, valued product will go a long way towards building your credibility as a promoter/seller.
At the end of the day, it is tough work getting a website going and ensuring that it is competitive in search engine rankings. However, with these simple steps you should be able to successfully create a page that people will click on and then keep coming back to. If that is the case, then you can add various ads and get started on making good money off your website. Just make sure you create a quality product before you start attempting to make money through advertising.
Pete Wise is a White Hat SEO Jedi that founded PeteWiseSEO. His firm is one of the best Internet Marketing firms in Colorado, and specializes in Conversion Rate Optimization. Check out his efforts in Denver SEO on his website.
