If you’re a serious SEO guy (in the best sense of the word), you totally need the new MozBar. In case you have it installed on your browser, you should have the newest version because it automatically updates which is a good thing in this case. Though some features are available to paid subscribers only, the new MozBar is still worth installing because it makes your SEO life by far easier. You’ll be able to easily perform page analysis (on-page elements, general attributes, inbound links, markup and http statuses), highlight certain type of links, quickly analyze SERPs (with custom search profiles) and even assess keyword difficulty.
Video Review of the New MozBar
If you’d rather watch a video, here you go. Be sure to share it, like it and subscribe to my YouTube channel.
Free Features
Export SERP Analysis to CSV
This feature allows you to quickly save all the data that the MozBar has to offer right to your hard drive for further processing. You may want to use the info for analyzing your data in Microsoft Excel or Google Stylesheets.
MozBar Search Profiles
If you work with international customers or just with local SEO terms, you want to see how rankings look in certain search engines and for different locations. Actually, it’s a biggie because otherwise you need to either setup your Google search settings every time or even buy software that allows to see search results as though you’re in a different location. In other words, you’ll be able to effectively work for clients all around the world. While creating a new search profile, you can specify your search engine (Google, Bing, Yahoo), country, region and city.
Tools and Settings
The Tools and Settings section allows you to toggle on and off all the SEO metrics that the MozBar has to offer. Doing so makes it possible to display only the metrics that you’re currently interested in.
Page Analysis
You can also easily analyze a page with the help of MozBar. You just need to enable the option
and you can see all sorts of SEO metrics, such as on-page elements, inbound links, markup (Facebook Open Graph, Twitter cards etc), and your site’s http status.
Highlight links
You will most likely really love the feature called Highlight links.
You can use the feature to easily pinpoint certain type of links, such as followed, no-followed, internal and external.
Other than that, you can also highlight a specific keyword that you entered in the search box.
SEO Metrics
The SEO metrics that the MozBar tool shows makes it possible to check a site or a page really fast because you can see the most crucial data right away.
Social Activity
The social counters show how many people liked your site on Facebook, tweeted on Twitter and Google +ed on Google +. Since social metrics start to at least correlate with rankings, it’s really important to keep track of that sort of data.
As you could see for yourself, even the free features are really useful. With that in mind, you may still want to consider what the MozBar offers for paid subscribers.
Paid Features
Links from Root Domains
For starters, if you’re a logged in paid subscriber, you will see your links from root domains. That’s a very important metric to see how strong a page is when it comes to inbound links from different domains.
Get Keyword Difficulty
And finally the feature that you’re gonna LOVE. Thing is, you can now assess keyword difficulty right in your browser without installing any additional add-ons and without the need to go to Moz’ standalone tool for the same functionality.
Bottom Line
So you totally need Mozbar if you’re serious about link building (inbound marketing) and do it on a regular basis. That holds true even if you’re not a paid Moz user because you still can perform a professional link SERP analysis, site/competitor research and link profile analysis.
Among all the above-mentioned features of the new MozBar, which one do you think is the most useful one for you personally and why you think so?
