Due to the immense rise in mobile internet traffic, marketers and businesses are trying out excelling ways to sell their products online. One of their best endeavors was Social commerce. Currently, as consumers are expecting to have a seamless shopping experience, shopping directly through social media platforms is a great one. (more…)
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Email Coding Tips from FreshMail
I want to share a cool find about FreshMail in this post. Here’s the deal. I’ve been sending standard emails as part of my email marketing campaigns up till now, but it’s time to make it more custom because it allows to better convey the look and feel of your brand. Problem is, you can’t just use up-to-date web development technologies (HTML5, CSS3, just to name a few) for building sleek newsletter emails nowadays.
That’s because there are dozens of email clients out there that support different sets of HTML and CSS properties. Long story short, if you build your custom newsletter template for one email client, chances are, it will look out of whack on others. For example, Outlook 2007 and Outlook 2010 use the Microsoft Word processor to render HTML. Ouch! Right?
With that in mind, there’s still a silver lining. Here’s the deal. While doing research on the topic before I get down to creating custom newsletter email templates for WebDesy subscribers, I stumbled upon an annual CSS properties support report put together by FreshMail this year. They really took their time to highlight all the nitty-gritties of CSS support properties in modern email clients.
That’s pretty much a one-stop piece of stats that you need to take into consideration if you want to ensure that your newsletters are properly displayed on your subscribers’ email clients, regardless of whether they use Outlook 2007 on Windows or Mail on Mac. All the stats are broken chart-by-chart so that you can easily compare the CSS support property in question.
Other than that, they have a list of best practices that you really want to use in order to fit the bill when we talk about the top-notch current standards in newsletter design. I’m sure you’ll be able to find useful stuff both for cross-client CSS support and what you need to take into account while designing your email newsletter.
Interestingly enough, they also included an analysis of animation and video support in this year’s report. That just goes to show that the guys at FreshMail are in the know what’s trending in the business of email newsletters. More often than not, site owners are looking to integrate both video and animation in their newsletters.
Also, they took the plunge and investigated how you can use all sorts of fancy CSS3 properties in your newsletters. Odds are, you know how you can make use of the CSS3 technology while creating your actual site, but what about using those features for your newsletters?
And one more thing. Mobile is going big not only in the realm of search engine optimization but in email marketing as well. You can use the CSS support for email report to get to know which features will work on mobile devices and which won’t. So you can save yourself from tons of guess work and just use CSS properties that will work for sure.
Bottom Line
So if you want to get really serious about coding custom email newsletters, you need to keep in mind a bunch of peculiarities but FreshMail made it a whole lot easier. You may just want to keep the report open in a separate browser tab or window while designing your next newsletter.
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Website Designs for Shoe Stores
If you decided to launch a brand new shoelace or shoe store (or just want to revamp your old site), you definitely need to make sure that your site looks AMAZING and blows your customers’ minds right that instant. Problem is, you won’t be able to design such a design if you’re not professional designer. Doing a course on Photoshop is not going to do the trick either. Just face it. (more…)
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5 Tips for enhancing your marketing plan with Instagram
Instagram has more than 700 million active users worldwide, earning its rightful place in the world’s top 10 most popular social media platforms. Today, more brands are using Instagram to market their products and create an enviable online following.
You can also utilize Instagram to reinforce your marketing efforts. Find out how you can buy 100k Instagram followers to boost your business and improve your sales.
Here are 5 tips for enhancing your marketing plan with Instagram:1. Create striking visuals
Instagram is different from other conventional social media platforms, mainly because it focuses on visuals. If you desire to improve your marketing strategy using Instagram, start by creating consistent visuals that have stunning quality and style.
Select a distinct color scheme that people can easily associate with your brand. Be consistent all-around. If you must use filters, utilize the exact same ones every time. It’s also important to keep your visuals neat by avoiding overcrowding them with text.2. Use hashtags frequently
The importance of hashtags cannot be stressed enough. Although some brands are highly revolted by them, hashtags allow new customers to locate your business despite not having heard of your brand previously. This improves the exposure of your content and helps you to gain more followers.
Using hashtags is also the best way to create new connections that may expand your business horizons. Always conduct some research to find out trending hashtags – there are some popular apps you can use for this endeavor.3. Create inspirational and entertaining posts
This is a critical rule of thumb for all social media marketers. Your Instagram posts must create a wow effect on customers. Don’t just post boring pictures or lackluster Instagram videos for the sake of it. Today, most people are overly critical of what they view on social media.
If you frequently post pointless media devoid of inspiration or entertainment, your followers will gradually lose interest in your brand. Therefore, seek to amaze your audience with impressive posts every time.4. Engage with your followers
Instagram offers a variety of features that allow you to engage with followers worldwide. For instance, there’s an interesting poll feature that allows you to get customers’ sentiments concerning two or more products/options.
The poll results will offer invaluable insights that will further permit you to make more informed business decisions. You can also take advantage of Instagram Stories, another remarkable feature within the app that allows you to record and share a video in real time (going live).5. Figure out the best time to post content
It’s important to post images and other visuals at the most opportune time – this will improve your brand engagement and get you noticed. Apparently, the time between noon and 1 pm is the best for posting on Instagram, this according to an intensive study conducted by Hootsuite.
However, each brand is unique in its own right. Identifying the exact times your distinct audience responds to your content is key to the success of your marketing plan.
These 5 tips should help you enhance your marketing plan on Instagram. -
How to Buy a Site
Buying a site can be a good idea if you’re sure that you’re able to beat the competition of the site you buy. That’s why the first thing that you’re supposed to do before you even think about buying a site is check its competitors. You want to ensure that you’ll be able to do the same and a little better in terms of content creation, content promotion and marketing in general. Once you’re absolutely sure about that, you’re ready to go to the next step. (more…)
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Epic Car Dealership Website Designs
If you run a car-related business online, you want to make sure that it looks totally amazing because you’ll be able to convert more clients in that scenario. To do that, you need a website that looks decent and conveys the idea that the services that the company provides are of the same top-notch quality, just as the site itself. So if your site looks sucky, your visitors may assume that your services are of the same nature. (more…)
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SEO Joke Audio from Barry Schwartz
This post is just an SEO joke audio from Barry Schwartz. In a nutshell, an SEO company kept on calling Barry’s phone number and he decided to make things really interesting and went the extra mile to record the actual conversation so that we can enjoy it now. The persons calling talks to a recording for about twenty minutes without noticing. This just goes to show that you don’t really want to bug clever SEO guys out there 🙂 (more…)
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IFTTT SEO Recipes
If you’re an SEO, you usually have lots on your plate. You need to do link building, content creation, content marketing, you name it. As a matter of fact, you can just use IFTTT SEO recipes to automate many menial and manual activities you may be doing on a daily basis now. Having read the post, created or activated your recipes, you’ll be able to save tons of time for more creative things on your to do list. (more…)
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Google Plus for SEOs
If you want to improve your SEO rankings real fast – even if it’s a brand new site – you godda use Google Plus. Some SEOs conducted experiments and the evidence is obvious. Google Plus for SEOs work. If you have a Google + account associated with your site, it usually improves your SERP rankings. So, if you still did not dive into the issue of a Google Plus page for your site, It’s just about time. (more…)
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Top WordPress Themes for Investment Business
Finance is in the core of every business endeavor, there’s literally no business without investment and profit. A financial business that deals with money directly, especially an investment company or consultant, has to be exceptionally trustworthy. You can say – credibility is the most crucial part of an investment business.
If people are going to trust you with their money they have to be sure you are reliable and know what you do. In the modern world, it means that your investment company has an online presence that projects professionalism, credibility, and security.
Take super angel investors in Houston. Their website has a modern, clean and professional design. The layout is not cluttered, the essential pages and crucial information are easy to access. You can see every element clearly, and every element here serves its purpose. Overall, this website design makes a perfect online presence for reliable investment professionals.
So, how do you replicate this and create a professional and credible website for your own investment firm? Website templates are the answer. They are easy to use and customize, they do not require any coding knowledge on your part and you can create a website with a theme far faster than with a design made from scratch.
Below I’ve gathered the best web designs that will fit a finance business like a glove. Created specifically with an investment business in mind, these themes have all the features your business might need, and the user experience is guaranteed to be seamless.
Investment Business WordPress Theme
If you want your investment business site to be commercially viable you have to make sure the design is mobile-friendly. Google has already made it a must, so you might as well comply.
With this WordPress theme, it will be easy, it is 100% responsive. Which is exactly what you need, to be able to engage your mobile visitors flawlessly, while complying with Google’s guidelines and keeping pace with your competition. This clean theme is minimalist in design, which creates focus on the services you provide.
Investment Company Responsive WordPress Theme
Using the wide range of up to date features Investment Company WP theme comes with you will grow your business flawlessly. And the easiest possible 2-step installation will help you launch your business website in no time.
Business Investment & Management WordPress Theme
The modern, exquisite design of this Business Investment and Management WordPress theme is easy to make your own with the offered customization tools such as the live customizer, drag-and-drop page builder, multiple layout options, wide choice of header layouts and custom widgets.
Dollars – Investment Company & Finance WordPress Theme
This laconic WordPress design is professionally crafted to put the emphasis on the services the investment company provides, so nothing will distract your clients and keep them away from what they are looking for. The content blocks are arranged in such a way that navigation is simply flawless.Dividend – Investment Company Elementor WordPress Theme
Built with Elementor, this exquisite and elegant WordPress skin is highly customizable and offers you a unique opportunity to create a truly your own investment site. The neat and well-organized layout features MegaMenu, which is a great thing to organize your pages and simplify the navigation.
Bottom line
As you can see creating a stylish and professional web presence for an investment company is quite easy these days. Utilizing WordPress – the most user-friendly admin platform the industry has to offer, you can run your investment website efficiently and effortlessly conquer the competition. So don’t hesitate, go grab your theme and launch the site. You know better than others – money waits for no-one!
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Search Intent in Keyword Research
Do you select keywords based only on the amount of monthly searches and if they have anything to do with your niche? Chances are, you’re shooting yourself in the foot because you don’t take into account a very crucial aspect of keyword research. What exactly or most likely does the searcher that uses your keyword want to do? An answer to the question defines whether you hit it or miss it big time. This article addresses the factor of search intent in keyword research. You’ll get to know how to come up with keywords that will actually increase your bottom line. (more…)
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How to Run a WordPress Blog from Your iPhone (early bird)
Would you like to get to know how to run your WordPress blog right from your iPhone? If that’s the case, I got pretty good news for you. Thing is, I’m currently working on a brand new video course entitled How to Run a WordPress Blog from Your iPhone. The course will address pretty much everything you need to know to be able to use the WordPress iPhone app to its fullest. If that’s something you’re interested in, here’s how you can get an early bird 50% off promo code. (more…)
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The Key Skills That Every Entrepreneur Needs
You might think that by waving goodbye to your full-time job, excellent career prospects and steady wage, you can simply utilize the skills that you have learned while working for someone else to start your own business.
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Paradox SEO Platform Review
The other day I had a chance to check out a brand new SEO tool called Paradox SEO. I should say it’s a really interesting new player on the block. It has tons of metrics and suggestions for your site, but I’d like to highlight only those that really kick butt.
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How to Add a Neat Table in WordPress
Do you sometimes need to use a table in WordPress but it’s too tedious, daunting and just useless to create one with plain HTML? You know that messing with HTML is really time consuming and your own custom table won’t look that good anyway? This post offers you a super easy step-by-step tutorial and a video that explain how to create a neat table in WordPress the hassle-free way. (more…)