We’ve already covered the topic of installing a local server on a PC and since I don’t want to be one of those who disses Mac users we’re going to learn how to setup a server on a Mac (we’ll use MAMP for that). MAMP stands for Macintosh, Apache, MySQL, and PHP. As everything on Mac, it’s gonna be really easy and you’re not supposed to have a Ph.D in any discipline to cope with that. Now, why bother at all? Well, you may need a local server on your Mac if you want to test-drive some WordPress plugins or widgets. Alternatively, you may want to tweak some settings on your WordPress but you don’t really feel comfortable doing that on a live site.
Blog
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Local SEO Expert and Why You Wanna Be One
Are you a local SEO expert? No? That’s actually too bad. You’re LITERALLY leaving money on the table. You know why? The point is that you really need that sort of skills. The reason for that is because if you’re well-versed with that aspect of our trade you can work as a local SEO consultant in your local area. You can find clients left and right in that case. You can just go to your closest brick and mortar store and offer your services. And that’s instead of finding customers on the web. Make use of that advantage. In other words, you’ll be able to combine what you like (visiting your favorite stores and using services) with what you need, which is finding customers. (more…)
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How to Prepare Your Email Marketing Strategy for Mobile
This is a guest post by Aidan Hijleh.
These days, you never know what device a subscriber will be reading your email on. Could be their laptop, but it could also be a smartphone, tablet, or a range of other gadgets. According to Nielson, over 50% of mobile users are checking email on their devices multiple times per day. The opportunities are there, but as other evidence suggests, marketers are not taking advantage. 80% of people said that reading business-related emails is more of a hassle on a mobile device than it is on a desktop PC, according to a report on MarketingTechBlog.com. (more…) -
SEO Logo for My Site Got Me Customers
SEO logo creation can be a daunting task if you do it wrong. I finally made up my mind to have a logo created for my site (WebDesy.com), because the one that I had before was really lame. I just wanna share my experience, because I spent a whole lot of time investigating how to do it right. What’s really cool is that once I got a really professionally looking logo, I started getting more customers for my SEO services (content promotion and guest blogging). I guess it’s because if you have a decent logo your whole site starts looking in a totally different way. So, I highly encourage having a logo created for your site rather than making one on you own. (more…)
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Flash Game Developer Interviewed
Since there’s much misconception and misunderstanding about what’s going to happen to Flash in the future, I offer you an interview with a Flash game developer who understands the situation from inside. He’s been working on creating Flash games for a while and you’ll see that he’s got a few neat tricks up his sleeve for those willing to know whether learning Flash is worth it. You’ll learn how long it takes to become a Flash game developer, what to start from, what’s the most difficult thing in the trade. In a nutshell, you’ll get to know everything to make up your mind and choose the right way to go. (more…)
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How to Select a Hosting Company
Hosting company is a vital aspect for your website. Once the day has come and you decided to do it like the big guys, you need to choose a hosting company that allows you to focus on creating high-quality content but not on keeping an eye on how your hosting company does its job. You want your hosting company to be reliable and as stable as possible. Sure thing, I’d like you to read the full post I’ve put together for you, but if you want to run a WordPress site and you need a quick solution, which is nonetheless reliable as well, you can just go for BlueHost.com because that’s the hosting company that WordPress recommends on their site. (more…)
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How to Select a Domain Name
Picking a domain name is a very important aspect of your site creation, because your choice can influence how hard and long you’ll have to move to the top. Plus it’s going to be the brand name that your customers and prospects will find you by. That’s why it’s important to know how to select a domain name in the proper way. I’ve collected a few tips that should give you an idea about what factors to keep in mind while selecting a domain name for your online business. I tried to create the list in descending order but that is a very subjective thing in many cases. So, don’t rely on that too much. Just see what’s most crucial for your particular case. (more…)
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Popular Related Posts WordPress Plugins
This is a guest post by Lance Goodman.
Most webmasters admit that plugins play a crucial role in enhancing the appearance of a web page. They also state that they were able to save the time that was previously used for manually writing codes. So, this post is about the most popular related posts WordPress plugins. As one of the most-used blogging platforms and content management systems on the Web, WordPress is heralded world over for its open source codes and assortment of themes and plugins. Holding close to 54% of the global content management system market, WordPress is critically (more…) -
Negative SEO for Only $2 a Day
You’ve done everything right with your website: You’ve written authoritative content with deliberate and meaningful keywords, you’ve cultivated links from authoritative sources inbound to your content, and you’ve focused on encouraging repeat visits and “dig-down” page viewers. Everything has been tracked using Google Analytics, and the website’s rise is both meteoric and enviable when it comes to Google search engine placement. Feeling comfortable in the knowledge of your website’s prominence for a keyword-targeted search, you relax, pay less attention, and go about your daily business feeling good about your successes…
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3 Simple Steps to Getting a Lot More Website Traffic
This is a guest post by Craig Marshall.
The post outlines the old-school SEO methods that don’t work any more. Just so that you know what not to do any more if you are still doing that. There are a bunch of useless methods that are just killing your time and give nothing (or almost nothing) in return. That done, the author also gives 3 ways of getting way more traffic that work nowadays, such as fixing titles on your site, creating regular and high-quality content, and building links with quality in mind.
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The 5 Most Common Guest Blogging Mistakes
This is a guest post by Nat.
If you have a blog or a website, one of the best ways to gain traffic and exposure is through guest blogging. In essence, guest blogging is the trade of content and knowledge for exposure. But in addition to being able to showcase your knowledge in front of a group of targeted readers, it also – if you don’t make too many guest blogging mistakes – has the added bonus of being great for search engine optimization. After all, how often do you get a real, editorial link from a respected blog in your industry? (more…) -
Ad Extensions 101: Everything You Need to Know
This guest post is brought to you by Chris Barnwell.
An ad extension makes your PPC ad stand out. If you are lucky, your ad might be the only one using a particular type of ad extension. At the most basic, it helps give searchers more information about your company. It also helps increase your ad’s real estate.
What are these ad extensions on Google AdWords? There are eight different types.
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Top 5 SEO iPhone Apps List
This is a guest post by John Miller.
Working in the field of SEO definitely has a few attractive perks, one of the best being that you have the freedom to make your own schedule. However, with great freedom comes great responsibility as you could easily be threading into dangerous waters, particularly if you do not find a way to manage your time efficiently. The good news is that if you have an iPhone, you can use the SEO iPhone apps list below to make sure that you control and are aware of everything that is happening with your sites while you’re on the go. -
Content Strategy for Your Social Media Marketing Campaign
This is a guest post by Andrew Handley.
While content marketing is on everyone’s mouth lately, it’s usually associated with infographics, viral blog posts and videos – but there’s a whole other dimension of content marketing that doesn’t necessarily have much to do with the website of the business that’s being promoted. Marketing on social media websites is the science of its own, the one that goes beyond promoting your latest blog post or the newest product of your company. The goal of successful social media content marketing is to get as many people involved and engaging with your brand as possible, (more…) -
The Emanuel Update on Google
This is a guest post by Abhishek Khandelwal.
Never heard of Emanuel? Neither have most people. But Google’s latest update, unofficially dubbed “Emanuel” by Search Engine Land after Ari Emanuel, the Hollywood talent agent and William Morris Endeavour co-CEO, who first came up with the suggestion that Google should perhaps look into penalising pirated content. While the process is not as stringent as the updates we’ve seen with the Penguin and Panda algorithms, Google has revealed that any website with a number of valid “takedown requests” for copyright infringement (more…)