
This is a guest post by Aidan Hijleh.
These days, you never know what device a subscriber will be reading your email on. Could be their laptop, but it could also be a smartphone, tablet, or a range of other gadgets. According to Nielson, over 50% of mobile users are checking email on their devices multiple times per day. The opportunities are there, but as other evidence suggests, marketers are not taking advantage. 80% of people said that reading business-related emails is more of a hassle on a mobile device than it is on a desktop PC, according to a report on MarketingTechBlog.com. (more…)











